1026 - 244TST - Website & Lifecycle Marketing Lead
Website & Lifecycle Marketing Lead Salary: $3,000 up to $5,000 USD/month Remote – LATAM-based candidates only
About the Client
TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.
About the Role
We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back.
Responsibilities
- Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests.
- Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths.
- Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent.
- Email: Plan, write, and run lifecycle/marketing emails.
- Customer research: Turn sales calls, conversations, and reviews into copy and tests.
- Reporting: Measure work on conversion rate, repeat revenue, and order value.
Requirements
- 4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle.
- Track record of copy/pages built from real customer research.
- Experience building lifecycle/email programs with measurable revenue results.
- Solid A/B testing knowledge.
- Ability to own projects end‑to‑end with minimal supervision.
- Fluent written English.
Nice to Have
- Funnels mixing self‑serve and sales‑led buying.
- Hands‑on CRM/email platform experience (HubSpot, Pipedrive).
- Experience writing prompts/knowledge bases for AI sales/support agents.
- Background in custom manufacturing, merch, or print‑on‑demand.
Why Join Us
- Direct access to leadership and mentorship.
- Influence product and strategy with flat hierarchies.
- Rapid growth, autonomy, and career acceleration.
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