Associate Director of Social Media Creative

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together. The Associate Director, Social Media Creative leads the development of breakthrough, social-first creative strategies and content that strengthen brand reputation, increase engagement, and drive business outcomes across social, digital and discovery channels. This role blends creative direction, content strategy, storytelling, and social platform expertise to deliver compelling content experiences that resonate with key audiences. The Associate Director serves as a strategic advisor to communications leaders, cross functional leaders and agency partners, while overseeing creative execution. The ideal candidate is equal parts creative strategist, communications strategist, content marketer, and social media expert with deep knowledge of platform trends, content formats, creator ecosystems, and evolving audience behaviors. The successful candidate will: Elevate creative quality and consistency across the social and digital ecosystem. Strengthen storytelling capabilities across corporate, executive, employee, and business-line social programs. Drive innovation through emerging formats, creative experimentation, and social-first thinking. Build solid partnerships and become the go-to creative advisor for enterprise social media initiatives. Deliver measurable improvements in content performance and reputation sentiment. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities: Social-First Creative Leadership Lead the development of enterprise social media and digital creative strategies that support brand, business, and reputational objectives Champion social-first storytelling and help transform complex healthcare and corporate initiatives into engaging, accessible content Develop creative concepts, campaigns, content series, and always-on content programs across social, digital and discovery platforms Provide creative direction for video, motion graphics, photography, copywriting, and emerging content formats Translate business priorities and audience insights into compelling creative briefs and content recommendations Ensure all content reflects brand standards, accessibility requirements, and healthcare compliance expectations Content Strategy & Editorial Planning Build and manage integrated content strategies aligned with enterprise priorities Leverage audience insights, social listening, search trends, cultural moments, and platform trends to inform content development Establish best practices, content development processes and governance for social-first content creation across the enterprise Partner with social media and digital teams to ensure creative is delivered in a timely manner so that content calendars are robust and content themes are driving meaningful audience engagement Video & Multimedia Content Development Lead creative development of short-form and long-form video content across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms Provide direction on storyboarding, scripting, filming, editing, thumbnails, packaging, and platform optimization Partner with internal creative teams and agency partners to ensure high-quality content production Experiment with new content formats including creator collaborations, employee-generated content, vertical video, and platform-native storytelling Analytics & Optimization Use social performance data, audience insights, and competitive intelligence to refine content strategies and creative output Evaluate content effectiveness and recommend creative optimizations based on engagement and business outcomes Lead testing initiatives across content themes, formats, creative approaches, headlines, and visual treatments Share actionable insights and best practices with stakeholders across the organization Team Leadership Lead and mentor content creators and agency partners Foster a culture of creativity, innovation, collaboration, and continuous learning Support team development through coaching, feedback, and professional growth opportunities Help establish enterprise standards for social creative excellence You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: 8+ years of experience in social media, content strategy, creative development, digital marketing, public relations, or integrated communications Demonstrated experience leading creative content development across multiple social platforms Solid portfolio showcasing social-first storytelling and high-performing content Demonstrated expertise in LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms Experience developing video concepts, creative briefs, and multi-format content strategies Demonstrated solid copywriting, storytelling, and editorial planning skills Experience partnering with executive stakeholders and cross-functional teams Demonstrated excellent project management and organizational skills Preferred Qualifications: Experience in healthcare, highly regulated industries, or Fortune 500 organizations Experience managing agencies and creative production partners Demonstrated knowledge of social listening, analytics, platform insights, and content optimization practices Demonstrated familiarity with SEO, GEO, creator marketing, influencer strategy, and employee advocacy programs All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives. UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.