Associate Director of Social Media Creative - Remote
About the position UnitedHealth Group is seeking an Associate Director, Social Media Creative to lead the development of social-first creative strategies and content that strengthen brand reputation, increase engagement, and support business outcomes across social, digital, and discovery channels. The role combines creative direction, content strategy, storytelling, and social platform expertise to create compelling experiences for key audiences. The Associate Director serves as a strategic advisor to communications and cross-functional leaders and agency partners while overseeing creative execution. The role will elevate creative quality and consistency across the social and digital ecosystem, strengthen storytelling across corporate, executive, employee, and business-line social programs, and drive innovation through emerging formats and creative experimentation. It will also build partnerships and deliver measurable improvements in content performance and reputation sentiment. The position may be performed remotely from anywhere in the U.S. Employees hired in the Minneapolis or Washington, D.C. area must work in an office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy.
Responsibilities
- Lead enterprise social media and digital creative strategies that support brand, business, and reputational objectives.
- Champion social-first storytelling and translate complex healthcare and corporate initiatives into engaging, accessible content.
- Develop creative concepts, campaigns, content series, and always-on programs across social, digital, and discovery platforms.
- Provide creative direction for video, motion graphics, photography, copywriting, and emerging content formats.
- Translate business priorities and audience insights into creative briefs and content recommendations.
- Ensure content reflects brand standards, accessibility requirements, and healthcare compliance expectations.
- Build and manage integrated content strategies aligned with enterprise priorities.
- Use audience insights, social listening, search and platform trends, and cultural moments to inform content development.
- Establish best practices, development processes, and governance for enterprise social-first content creation.
- Partner with social media and digital teams to deliver content on time and maintain robust calendars and meaningful audience engagement.
- Lead creative development of short- and long-form video across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
- Direct storyboarding, scripting, filming, editing, thumbnails, packaging, and platform optimization.
- Partner with internal creative teams and agencies to ensure high-quality content production.
- Experiment with creator collaborations, employee-generated content, vertical video, and platform-native storytelling.
- Use social performance data, audience insights, and competitive intelligence to refine content strategies and creative output.
- Evaluate content effectiveness and recommend creative optimizations based on engagement and business outcomes.
- Lead tests of content themes, formats, creative approaches, headlines, and visual treatments.
- Share actionable insights and best practices with organizational stakeholders.
- Lead and mentor content creators and agency partners; foster creativity, innovation, collaboration, and continuous learning.
- Support team development through coaching, feedback, and professional growth opportunities.
- Help establish enterprise standards for social creative excellence.
Requirements
- At least 8 years of experience in social media, content strategy, creative development, digital marketing, public relations, or integrated communications.
- Demonstrated experience leading creative content development across multiple social platforms.
- A solid portfolio showcasing social-first storytelling and high-performing content.
- Expertise in LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
- Experience developing video concepts, creative briefs, and multi-format content strategies.
- Solid copywriting, storytelling, and editorial planning skills.
- Experience partnering with executive stakeholders and cross-functional teams.
- Excellent project management and organizational skills.
Nice-to-haves
- Experience in healthcare, highly regulated industries, or Fortune 500 organizations.
- Experience managing agencies and creative production partners.
- Knowledge of social listening, analytics, platform insights, and content optimization practices.
- Familiarity with SEO, GEO, creator marketing, influencer strategy, and employee advocacy programs.
Benefits
- Comprehensive benefits package, subject to eligibility requirements.
- Incentive and recognition programs.
- Equity stock purchase plan.
- 401(k) contribution.