Associate Director, Omnichannel Marketing

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn. Job Overview: This position reports to the Executive Director, Marketing – ORGOVYX Brand Lead and is part of the ORGOVYX Marketing team. This role will work with members of the commercial team within an alliance partnership to support the success of ORGOVYX. The Associate Director, Omnichannel Marketing will help shape, deliver, and analyze omnichannel customer experiences for both HCPs and patients. This includes building strong cross-functional relationships and supporting the adoption, execution, expansion, and measurement of omnichannel marketing programs. The Associate Director must be able to effectively engage and influence key internal and external stakeholders to deliver data-driven experiences that advance the business. The role requires strong business acumen in pharmaceutical marketing, preferably oncology, demonstrated project leadership, and a solid understanding of digital marketing and media solutions. Essential Functions Required for Job: - Omnichannel Strategy: Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership. - Cross-Functional Collaboration: Partner closely with the Alliance counterpart and internal stakeholders-including HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research—to align priorities and execute key decisions. - Media Planning: Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation. - Digital Execution: Manage the tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels. - Customer Experience: Apply knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences. - Innovation: Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance. - Insights and Data Utilization: Partner with analytics and market research to translate insights into actionable recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs. - Field Partnership: Collabor