• Identifies and defines ASCB’s core and emerging audience segments, including but not limited to  researchers, educators, trainees, and interdisciplinary professionals.
• Develops and maintains audience journey maps and personas based on data, research, and stakeholder input.
• Analyzes audience behaviors, needs, and trends to inform programming, communications, and engagement strategies.
• Translates insights into actionable tactics that result in enhanced audience relevance and value.

Audience Development

• Designs and implements strategies to grow, diversify, and retain ASCB’s audiences across membership, events, policy programs, and digital experience platforms.
• Identifies opportunities to expand audience reach and engagement into both emerging and underrepresented scientific communities.
• Collaborates with internal staff and volunteer stakeholders to align audience development goals with organizational priorities.
• Monitors and evaluates audience growth and engagement metrics, adjusting strategies and tactics as needed.

Audience Engagement

• Leads audience-focused communication campaigns and initiatives to drive awareness, participation, and loyalty.
• Partners with communications and program teams to craft targeted messaging and campaigns tailored to specific audience segments.
• Oversees multi-channel engagement leveraging email, web, social media, and events.
• Ensures a consistent, compelling audience experience across all touchpoints.

Cross-Functional Collaboration

• Works closely with the Chief Operating Officer, Chief Science Program Officer, Chief Policy Officer, and other staff to integrate audience insights into program and service design and delivery.
• Serves as an internal advocate for audience-centered thinking and decision-making.
• Contributes to organizational planning processes by representing audience perspectives.

Data and Performance

• Establishes and tracks key performance indicators (KPIs) related to audience growth, engagement, and satisfaction.
• Uses analytics tools and CRM systems to monitor audience behavior and campaign effectiveness.
• Prepares reports and both shares with and presents insights to leadership and staff.

• Bachelor’s degree in basic science, communications, nonprofit management, or a related field; a relevant advanced degree is a plus.
• 5+ years of experience in audience development and/or engagement strategy and execution, ideally within an organization with scientific audiences.
• Experience using data and analytics to inform strategy development and decision-making.
• Clear understanding of segmentation, journey mapping, persona development, and user- centered design principles.
• Excellent communication and collaboration skills.
• Familiarity with digital communications tools, CRM systems, and content platforms.
• Knowledge of trends in scholarly communication, professional nonprofit organizations, or STEM engagement would be a plus.

Bachelor's degree in basic science, communications, nonprofit management or related field; 5+ years audience development/engagement experience; data and analytics skills; CRM and digital communications tools; excellent communication and collaboration.

Key Responsibilities

• developing audience strategies
• managing engagement campaigns
• analyzing audience data

Skills & Tools

CRM

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — District of Columbia or Maryland or Virginia
• Languages: English

About American Society for Cell Biology

An inclusive, international community for cell biology, composed of biologists studying the cell, the fundamental unit of life. — Industry: Non-Profit Organizations and NGOs