Business Automation Manager
Role Purpose
We are looking for a coach-player leader to own and accelerate business automation across the company. This role will lead and work hands-on with a small team to proactively identify, design, and deliver automation that replaces manual processes, improves visibility, and drives measurable productivity gains.
As an AI-first company, this role sits at the intersection of operations, data, and AI. You will champion the use of AI, intelligent automation, and modern tooling to fundamentally improve how the business runs, not just make existing processes slightly faster.
What You’ll Do
Strategic Leadership
Own the business automation strategy end-to-end, aligned to company priorities
Identify high-impact opportunities to replace or redesign manual workflows across functions (e.g. Sales, Finance, Marketing, Customer Success, HR)
Define success metrics for automation initiatives (time saved, cost reduction, visibility, quality, risk reduction)
Hands-On Delivery (Coach-Player)
Actively design and build automations alongside the team, this is not a purely managerial role
Rapidly prototype and deploy solutions using AI, workflow automation, and integration platforms
Balance speed with robustness: ship value quickly, then iterate
AI & Intelligent Automation
Apply AI pragmatically to real business problems (e.g. process automation, document handling, reporting, forecasting, decision support)
Continuously explore and evaluate new AI capabilities and tools, bringing practical use cases into production
Help the business understandwhere AI adds leverageand where it doesn’t
Business Partnership & Influence
Partner closely with functional leaders to uncover pain points and improvement opportunities Translate business problems into automation opportunities and technical solutions
Build trust through delivery and clear communication, not just ideas
Team Development
Lead, mentor, and grow a small automation team
Set standards for solution quality, documentation, and maintainability Create a culture of ownership, experimentation, and continuous improvement
What Success Looks Like
Manual, repetitive processes are systematically identified and eliminated
Leadership has better visibility into business performance through automated reporting and insights
Teams across the company feelenabledby automation rather than burdened by it
AI is used thoughtfully and productively, delivering tangible gains rather than hype
The automation function is seen as a strategic partner, not a support team
What We’re Looking For
Experience & Skills
Proven experience leading business automation, operations transformation, or intelligent automation initiatives
Strong hands-on experience with:
Workflow automation (e.g. Zapier, Make, n8n, Workato, custom solutions)
Data integration and APIs
AI-powered tools (LLMs, document processing, agents, analytics, etc.)
Ability to work comfortably across business and technical domains
Experience leading small teams while remaining deeply hands-on
Mindset & Approach
AI-native thinker, you instinctively ask “how should AI change this process?”
Pragmatic and outcome-focused: obsessed withvalue delivered, not tools used
Proactive: you don’t wait to be told what to automate
Comfortable with ambiguity and iteration
High ownership and accountability
Nice to Have
Experience in fast-growing or AI-driven companies
Background in operations, analytics, engineering, or product
Experience building internal platforms or automation centres of excellence
Salesforce integration experience
Why This Role at Red Sift
We are AI-first by design, not as a buzzword
You’ll have genuine ownership and influence across the business
Opportunity to define how automation and AI shape how the company operates
A culture that values experimentation, speed, and impact
Why Join Red Sift?
Be part of a global, mission-driven company in rapid scale-up mode
Help protect organizations and individuals from cyber threats at scale
Competitive base salary + commission plan + equity
25 days of vacation + public holidays
Self-development budget for coaching, courses, and events
Health Insurance + Gym Membership
Maternity / Paternity leave
One volunteer day per year to give back
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