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Category Manager

Work from home Full-time role Hiring

**Please only submit resumes in English. Thank you!

The Role

The MaryRuth’s Category Manager will join our growing Retail team, reporting to the Director, Category Management & Sales Planning. The Category Manager will bring deep analytical expertise and leverage this to develop comprehensive category stories for retail buyers, monitor various category performance and trends, and make data-driven recommendations to support successful product launches and sales. This role is highly technical and will combine that technical ability with retail and category knowledge to serve as the retail analytics SME and enable ongoing growth and expansion. This is a full-time, salaried, remote role with a salary range of $35,500 to $39,600 MXN/month.

Responsibilities

  • Own day-to-day use of MaryRuth's syndicated data stack (SPINS, NielsenIQ, Circana and Walmart Scintilla) and act as the primary analytical resource for the Retail team.

  • Build buyer-facing category stories for joint business plans (JBPs), line reviews, and QBRs across top accounts such as Whole Foods, Target, Walmart, Sprouts, Costco, and Sam's Club, including the category context, competitive read, and MaryRuth’s brand recommendation.

  • Run competitive and white space analysis across VMS, tracking competitor launches, ingredient and format trends, pricing, and promotional activity; proactively flag and share threats and risks before the next review window.

  • Diagnose category and brand performance issues to determine root cause and accurately distinguish causation from correlation across distribution, velocity, price, promotion and assortment.

  • Own shelf and distribution analysis, distribution voids by account, assortment recommendations, planogram input, and category review preparation.

  • Analyze new item launch performance against benchmarks and, as needed, recommend any corrective action for positioning, distribution, or promotion.

  • Review and improve the quality of broker-supplied category outputs before they reach buyers.

  • Maintain a master category presentation template and ensure consistency of data definitions, sources, and periods across all buyer-facing materials.

  • Other responsibilities as assigned.

  • Travel (

Qualifications

  • Minimum 4+ years in category management, category development, or shopper insights in CPG is required.

  • Fluency in verbal and written English required.

  • Advanced, hands-on proficiency with at least two of the major syndicated data platforms (SPINS, NielsenIQ, and Circana), including creating and building custom reports.

  • Experience with retailer-direct data platforms (Walmart Luminate/Scintilla, Costco CRX, Target POL, or comparable) preferred.

  • Demonstrated experience building and presenting category reviews to national retail buyers.

  • Working knowledge of planogram principles, assortment optimization, and distribution void analysis.

  • Advanced PowerPoint for data storytelling and intermediate to advanced Excel (e.g. pivot tables, V-lookups) required.

  • Proficiency in using AI tools for analysis, drafting, and automation is required together with the judgement and specific knowledge to verify outputs and identify inaccurate figures.

  • VMS or wellness category experience preferred.

Physical Requirements

  • Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.

  • This role involves sitting most of the time but may also involve moving for brief periods of time.

Benefits Summary

  • Competitive compensation, commensurate with experience.

  • Paid time off.

  • Paid sick time.

  • Paid holidays.

  • Medical insurance.

  • Aguinaldo.

The Culture at MaryRuth's

We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.

We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment.

MaryRuth’s is committed to the principles of equal employment opportunity. We provide employment opportunities without regard to age, race (including traits historically associated with race, such as hair texture and protective hairstyles), color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information, marital or civil union status, veteran or military status, status as a victim of domestic violence, sexual assault, or trafficking, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of the employment relationship, including recruiting, hiring, placement, training, promotion, compensation, and termination. Where applicable, MaryRuth’s complies with local employment and labor laws in the jurisdictions in which it operates.

MaryRuth's is also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the job application or interview process, please email [email protected]

4+ years category management in CPG required; English fluency; advanced proficiency in at least two syndicated data platforms (SPINS, NielsenIQ, Circana); advanced PowerPoint and intermediate Excel; AI tool proficiency; travel under 5%.

Key Responsibilities

  • analyzing category data
  • building category stories
  • monitoring performance trends

Skills & Tools

SPINS, NielsenIQ, Circana, Walmart Scintilla, Walmart Luminate, Costco CRX, Target POL, Microsoft PowerPoint, Microsoft Excel, AI tools

Job Details

  • Category: Business Operations
  • Seniority: Mid Level
  • Commitment: Full Time
  • Workplace: Remote — United States or Mexico City
  • Salary: MXN 426,000 – 475,200 / year
  • Languages: English

Benefits

  • Generous paid time off

About MRO MaryRuth, LLC

A health-conscious company creating vegan and organic vitamins and supplements. — Industry: Retail and Wholesale

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