Content Copywriter (SEO & Performance Content)
This is a remote position.
Job Title: Content Copywriter (SEO & Performance Content)
Location:Manila, Philippines (Remote / Hybrid)
Employment Type:Full-Time
Salary Range:₱45,000 – ₱50,000 / month (Market-based, depending on experience & portfolio)
Role Summary
We are looking for aContent Copywriterwho lives at the intersection ofstrategy, storytelling, and search intent.
This role focuses on creatingSEO-driven content, high-converting copy, long-form articles, blogs, and scriptsthat support brand authority, lead generation, and organic growth.
You will work closely with marketing strategists, SEO specialists, and creative teams to turn ideas intostructured, scalable content assets. Efficiency matters —AI is a tool, not a crutch.
This role is ideal for someone who understandshow content drives business outcomes, not just traffic.
Key Responsibilities
·WriteSEO-optimized blog articles, landing page copy, and long-form content
·Developcontent outlines, briefs, and keyword-mapped structures
·Createvideo scripts, social captions, and email copyaligned with brand voice
·Repurpose long-form content intomulti-channel formats
·Optimize existing content forsearch intent, CTR, and readability
·Collaborate with SEO and marketing teams oncontent calendars and campaigns
·Use AI tools toaccelerate research, drafting, and optimization
·Maintain consistency intone, positioning, and messaging
Must-Have Skills
- 2–5 years’ experience incopywriting or content marketing
- Strong understanding ofSEO fundamentals(keywords, intent, on-page)
- Proven ability to writeclear, persuasive, and structured content
- Experience withAI tools(ChatGPT, Jasper, Surfer, Notion AI, etc.)
- Ability to self-edit and optimize content for performance
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Portfolio or website showcasing published work(required)
- Comfortable working with briefs, deadlines, and feedback loops
Good-to-Have Skills
- Experience withB2B or performance-driven content
- Knowledge ofconversion copywriting
- Familiarity with CMS platforms (WordPress, Webflow, Shopify)
- Understanding of analytics tools (GA4, Search Console)
- Experience repurposing content for social or email
Performance Metrics (KPIs)
·Content output volume & consistency
- SEO performance (rankings, impressions, organic traffic growth)
- Engagement metrics (time on page, bounce rate)
- Conversion contribution (assisted leads, CTR)
·Turnaround time and adherence to briefs
- Content quality score (editorial & strategic alignment)
Growth Pathway
- 6–12 months:Senior Content Copywriter / SEO Content Lead
- 12–24 months:Content Strategist or Head of Content
- Opportunity to specialize inSEO strategy, CRO copy, or thought leadership
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