Content Writer & SEO Marketing Assistant

Key Responsibilities

• Research topics, keywords, industry trends, and audience interests to guide content development.
• Write engaging, well-structured, and SEO-friendly content for websites, blogs, and digital marketing platforms.
• Conduct keyword research and incorporate relevant keywords naturally into content.
• Optimise website pages and blog posts using SEO best practices, including titles, meta descriptions, headings, internal links, and image alt text.
• Write compelling marketing copy, social media captions, promotional content, and calls to action.
• Assist with content planning, editorial calendars, and marketing campaigns.
• Conduct competitor research to identify content gaps and opportunities to improve search visibility.
• Review, proofread, and edit content to ensure accuracy, readability, consistency, and alignment with brand guidelines.
• Upload and organise content drafts in Notion for client review and approval.
• Make revisions based on feedback and ensure deliverables meet agreed deadlines.
• Monitor content performance and assist with identifying opportunities to improve organic traffic, engagement, and search rankings.

Requirements

• Excellent written English, grammar, and communication skills.
• Experience in content writing, copywriting, or digital marketing.
• Understanding of SEO principles, keyword research, and on-page optimisation.
• Strong research, editing, proofreading, and analytical skills.
• Ability to create content that balances search intent, readability, and brand voice.
• Strong attention to detail and organisational skills.
• Ability to work independently, manage multiple tasks, and meet deadlines.
• Willingness to learn, take initiative, and incorporate feedback.

Preferred Skills

• Experience writing SEO blog posts, website copy, articles, and landing pages.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush.
• Understanding of search intent, keyword mapping, internal linking, and content optimisation.
• Familiarity with WordPress or other content management systems.
• Experience with content calendars, competitor analysis, and content performance reporting.
• Familiarity with Canva, Notion, and other content or project management tools.
• Basic understanding of email marketing and social media content strategy.

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