Contractor, Marketing Analytics & Data Visualization
Department: Strategy Reports to: VP, Strategic Innovation Contractor, Marketing Analytics & Data Visualization Position Overview: This contractor role will support the development of marketing analytics dashboards and client-facing reporting deliverables, with a focus on Power BI and cross-channel campaign performance. The ideal candidate will translate stakeholder needs and raw data inputs into clear visualization recommendations, technical requirements, and measurement frameworks. This role requires strong marketing analytics expertise, comfort partnering across strategy, client delivery, and engineering teams, and the ability to identify opportunities to improve reporting outputs for internal and external stakeholders. Key Responsibilities:
- Leverage experience and understanding of marketing campaign performance dashboards in Power BI
- Lead intake and synthesis of data visualization needs from cross-functional stakeholders, develop recommendations on visualization approach, and obtain stakeholder alignment
- Interpret raw data inputs and serve as a liaison between client delivery teams and engineering teams, defining requirements and translating desired outputs into technical documentation
- Deep understanding of media channel integration with ability to evolve cross-channel data visualization approach
- Ability to translate marketing and project objectives into measurement frameworks, recommending key KBQs/KPIs relevant to client and internal stakeholder needs
- Assist with producing client-facing reporting deliverables for marketing campaigns that utilize a multi-channel approach
Qualifications & Skills Required
- Strong experience leading performance dashboard development and data visualization creation in Power BI
- Deep knowledge of marketing analytics, visualization best practices, and experience working within key marketing platforms and interpreting raw data
- Experience working with healthcare/pharma marketing data
- Demonstrated ability to collaborate cross-functionally and clearly articulate data needs to technical and non-technical stakeholders
- Proactive approach to overcoming obstacles
- Ability to provide input into project timelines and meet established deadlines
- Comfortable "wearing many hats" and demonstrated ability to be flexible as data needs evolve
Interested? Apply by submitting your resume and a brief note outlining your healthcare or media experience. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share. Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.