Developer Marketer - Sales

Developer Marketing Team

• Location

  Remote

• Timezone(s)

  GMT + 2:00 to GMT -8:00

About PostHog

Product development used to mean manually writing code, running analysis, diagnosing bugs, and rolling out changes using dozens of tools.

PostHog makes products self-driving. It's the only platform that acts like a co-pilot for you (and your AI agents) to do it all – autonomously.

We started with open-source product analytics, launched out of Y Combinator's W20 cohort. We've since shipped more than a dozen products, including:

• PostHog Desktop, the only AI devtool that understands your product, not just your codebase.

• A built-in data warehouse, so users can query product and customer data together using custom SQL insights.

• PostHog AI, an AI-powered analyst that answers product questions, helps users find useful session recordings, and writes custom SQL queries.

We are:

1. Product-led. More than 450,000 organizations have installed PostHog, mostly driven by word-of-mouth. We have intensely strong product-market fit.

2. Default alive. Revenue is growing incredibly quickly, and we're very efficient. We raise money to push ambition and grow faster, not to keep the lights on.

3. Well-funded. We've raised more than $180m from some of the world's top investors. We're set up for a long, ambitious journey.

We're focused on building an awesome product for end users, hiring exceptional teammates, shipping fast, and being as weird as possible.

Things we care about

• Transparency: Everyone can read about our roadmap, how we pay (or even let go of) people, our strategy, and how we work, in our public company handbook. Internally, we share revenue, notes and slides from board meetings, and fundraising plans, so everyone has the context they need to make good decisions.

• Autonomy: We don’t tell anyone what to do. Everyone chooses what to work on next based on what's going to have the biggest impact on our customers, and what they find interesting and motivating to work on. Engineers lead product teams and make product decisions. Teams are flexible and easy to change when needed.

• Shipping fast: Why not now? We want to build a lot of products; we can't do that shipping at a normal pace. We've built the company around small teams – autonomous, highly-efficient groups of cracked engineers who can outship much larger companies because they own their products end-to-end.

• Time for building: Nothing gets shipped in a meeting. We're a natively remote company. We default to async communication – PRs > Issues > Slack. Tuesdays and Thursdays are meeting-free days, and we prioritize heads down building time over perfect coordination. This will be the most productive job you've ever had.

• Ambition: We want to solve big problems. We strongly believe that aiming for the best possible upside, and sometimes missing, is better than never trying. We're optimistic about what's possible and our ability to get there.

• Being weird: Weird means redesigning an already world-class website for the 5th time. It means shipping literally every product that relates to customer data. It means building an objectively unnecessary developer toy with dubious shareholder value. Doing weird stuff is a competitive advantage. And it's fun.

Things we care about

• Transparency: Everyone can read about our roadmap, how we pay (or even let go of) people, our strategy, and how we work, in our public company handbook. Internally, we share revenue, notes and slides from board meetings, and fundraising plans, so everyone has the context they need to make good decisions.

• Autonomy: We don’t tell anyone what to do. Everyone chooses what to work on next based on what's going to have the biggest impact on our customers, and what they find interesting and motivating to work on. Engineers lead product teams and make product decisions. Teams are flexible and easy to change when needed.

• Shipping fast: Why not now? We want to build a lot of products; we can't do that shipping at a normal pace. We've built the company around small teams – autonomous, highly-efficient groups of cracked engineers who can outship much larger companies because they own their products end-to-end.

• Time for building: Nothing gets shipped in a meeting. We're a natively remote company. We default to async communication – PRs > Issues > Slack. Tuesdays and Thursdays are meeting-free days, and we prioritize heads down building time over perfect coordination. This will be the most productive job you've ever had.

• Ambition: We want to solve big problems. We strongly believe aiming for the best possible upside, and sometimes missing, is better than never trying. We're optimistic about what's possible and our ability to get there.

• Being weird: Weird means redesigning an already world-class website for the 5th time. It means shipping literally every product that relates to customer data. It means building an objectively unnecessary developer toy with dubious shareholder value. Doing weird stuff is a competitive advantage. And it's fun.

Other companies would call this being a Product Marketer, but we're looking for someone with devtool experience, so: Developer Marketer.

As a Developer Marketer for Sales, your job is to distil the sometimes chaotic happenings within PostHog into sales enablement. You'll be taking positioning and messaging from across PostHog and turning it into something Sales can actually use to win deals.

You'll use a mix of strong communication and engineering skills to do it. You'll collaborate closely with our sales team, our other PMMs, engineers, and users to strengthen our position as the default all-in-one devtool.

The work spans positioning, competitive intelligence, objection handling, customer storytelling, and the operating cadence that keeps it all current. PostHog ships fast and our product surface area is broad -- staying ahead of that, and making sure Sales doesn't fall behind it, is the core of the job. You'll also create positioning and messaging for platform features and areas without a dedicated PMM.

Marketers at PostHog are hands-on, T-shaped people who take on a lot of varied responsibilities to support users and other teams. You'll be one of the key voices for our company and comfortable being visible to customers, partners, and the sales team, often translating between them.

What you will be doing

• Owning sales enablement end-to-end. You'll be the person Sales goes to for positioning, competitive material, objection handling, and customer stories. You'll build and maintain the playbooks in the public handbook so Sales can find what they need in the moment they need it.

• Translating PMM work into Sales-ready material. Our PMMs own product-level positioning and messaging for some products. You'll take that work and turn it into battlecards, talk tracks, discovery questions, and enablement sessions that Sales can actually use.

• Filling positioning gaps. Some platform features and product areas don't have a dedicated PMM today. You'll own positioning for those areas so Sales has a clear story everywhere.

• Surfacing insight from real customer conversations. Use cases, objections, and pain points are currently buried in Gong recordings and Slack threads. You'll pull signal out of those and feed it back into messaging, content, and product.

• Shipping. A lot. This is not a job where you write a strategy deck and wait. You'll be shipping enablement every week -- battlecards, FAQs, training sessions, launch enablement -- and iterating fast based on what Sales actually finds useful.

Example public issues/projects:

• Product Launch: Launch Plan: LLM Observability requests-for-comments-public#348

• Price Cut Comms: RFC: Data warehouse pricing update Q3 2025 requests-for-comments-internal#818

What you won't be doing

❌ Writing whitepapers, mission statements, or sales decks nobody reads.

❌ Running formal certification programs or quarterly readiness training.

❌ Owning the CRM, sales ops, or pipeline metrics. That's Sales' job.

❌ Spending multiple quarters planning big projects which don't have immediate impact.

❌ Running yawn-worthy webinars and bombarding users with invitations to attend.

Requirements

• Excellent writing, researching, and communication skills

• Development experience, though not necessarily in a formal role -- vibecoded side projects still count

• Experience targeting developers as customers or writing for technical audiences

• Experience building and maintaining sales enablement content that's actually used

• Comfort working closely with Sales as your primary internal customer

Nice to have

• Experience surfacing insights from call recordings (Gong, Granola, etc.)

• Experience working with handbook-style documentation as the source of truth

• Familiarity or experience working with devtool products

• Experience working as a product marketer, growth marketer, or content marketer

If you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!

Meet the Developer Marketing Team

We're the multi-disciplinary creative team that spreads the word about PostHog.

Team members

Does pineapple belong on pizza?

Salary

We have a set system for compensation as part of being transparent. Salary varies based on location and level of experience.

Learn more about compensation

Location

Level

Step

Salary calculator

1. Benchmark (United States - San Francisco, California) $218,000
2. Level modifier 1
3. Step modifier 0.95 - 1.04

Benefits

• Generous, transparent compensation & equity
• Unlimited vacation (with a minimum!)
• Two meeting-free days per week
• Home office
• Coworking credit
• Private health, dental, and vision insurance.
• Training budget
• Access to our Hedge House
• Carbon offsetting
• Pension & 401k contributions
• We hire and pay locally
• Company offsites

Get more details about all our benefits on the Careers page.

Your team's mission and objectives

Q4 2026 objectives

These are the primary goals the team is prioritizing this quarter. Goals for PMMs can provide an extra level of focus or to define a specific initiative beyond the business-as-usual work that comes from covering a specific product. Supporting the product they are assigned to is always the default quarterly goal.

Goal 1: Create a referral platform (Driver: Joe Black)

Word of mouth is how we grow. Let's make that explicit and measurable.

Things we could do:

• Finish previous hackathons, or find a partner

We'll know we're successful when we've discovered incentives that work and have a new growth channel.

Goal 2: Grow Replay Vision adoption (Driver: Sara Miteva)

This is potentially one of our biggest revenue generators.

Things we could do:

• Use-case marketing
• Field guide distribution
• In-app cross-selling
• New scanner launches

We'll know we're successful when more Session Replay users adopt Replay Vision.

Goal 3: Unify PostHog's AI/Agent story (Driver: Cleo Lant)

Our best users use PostHog outside the PostHog UI.

Things we could do:

• Use-case marketing
• Improved onboarding in each interface
• Market to agents

We'll know we're successful when PostHog AI adoption and engagement increases across multiple surfaces.

Goal 4: Make users data literate (Driver: Lizzie Epton)

Product engineers need data tools, but don't know it yet.

Things we could do:

• Nurture sequences
• Sales training
• Refine on-site positioning

We'll know we're successful when warehouse sources are our fastest growing product.

Goal 5: Fold the context warehouse into PostHog's data-first positioning (Driver: Lizzie Epton)

We need our data-first messaging to be reflected everywhere.

Things we could do:

• Kill context warehouse as a standalone concept
• Make data landing pages first-class

We'll know we're successful when the context warehouse is part of PostHog's data story, not a separate one.

Goal 6: Take MCP analytics to market (Driver: Juliana Meyer)

MCP analytics is our best kept secret, but shouldn't be.

Things we could do:

• Launch plan
• Onboarding flows
• Feature launches

We'll know we're successful when we've launched MCP analytics publicly and adoption grows every month.

Sidequests

Sidequests are important areas of focus or things the team cares a lot about, but which aren't their primary goal.

• Rationale: Email marketing is a powerful channel that needs a second set of eyes.
• Things we could do: Changelog experiments. A/B testing. Improved cross-sell logic. UTMs.

• Rationale: We think this will strengthen our brand, inspire marketers to do more weird and redistribute incredible assets.
• Things we could do: Create a digital museum for campaigns from past and present. Repurpose previous campaigns in other channels.

• Rationale: This will make us more powerful and save a lot of money.
• Things we could do: Resolve blockers, migrate logic and content, or re-sign with Customer.io and admit defeat.

• Rationale: Our logo on the customers page links to a marketing use case blog from 2022. It doesn't show PostHog as an example of who we build for: AI-pilled product teams.
• Things we could do: Write a new case study on how we use PostHog to build PostHog. Link our logo on the customers page to it.

Interview process

We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work.

• 1Application (You are here)Our talent team will review your application

  We're looking to see how your skills and experience align with our needs.

• 2Culture interview30-min video call

  Our goal is to explore your motivations to join our team, learn why you’d be a great fit, and answer questions about us.

• 3Technical interview45 minutes, varies by role

  You'll meet the hiring team who will evaluate skills needed to be successful in your role. No live coding.

• 4Culture & Motivation interview20 minutes, varies by role

  You have reached the final boss. It's time to chat with one of our Blitzscale team members.

• 5PostHog SuperDayPaid day of work

  You’ll meet a few more members of the team and work on an independent project. It's challenging, but most people say it's fun, and we'll pay you $1,000 for your efforts!

• 6OfferPop the champagne (after you sign)

  If everyone is happy, we’ll make you an offer to join us - YAY!

Apply

(Now for the fun part...)

Just fill out this painless form and we'll get back to you within a few days. Thanks in advance!

Excellent writing, researching, and communication skills; development experience; experience targeting developers or writing for technical audiences; experience building sales enablement content; comfort working closely with Sales.

Key Responsibilities

• building sales enablement
• translating positioning
• surfacing customer insights

Skills & Tools

Gong, Granola, Slack

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — North America or Europe
• Salary: USD 207,100 – 226,720 / year
• Languages: English

Benefits

• 401k matching
• Generous paid time off
• Retirement plan

About PostHog

A product analytics and developer tools company that builds self-driving products for developers. — Industry: Information Technology