Digital Marketing - Content & AI Visibility Manager
Job Details - Job Location: Denver Corporate - DENVER, CO - Position Type: Full Time - Salary Range: $85,000 - $100,000 - Position Title: Digital Marketing - Content & AI Visibility Manager (SEO / AEO / GEO) WHO WE ARE EVP EyeCare is a privately held portfolio company of The Cortec Group. Based in Denver, Colorado, EVP owns and operates a super-regional network of eyecare practices and surgical centers in Colorado, Texas and Arizona. Our mission is to improve people’s lives through better vision and outstanding patient experiences. WHAT WE DO Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton our doctors and teammates care for patients at every stage of their vision journey, from routine eye care to advanced surgical treatment. We support each practice with shared resources so our clinical teams can focus on what matters most: great care and a great patient experience. Today, patients find their eye doctor in more ways than ever, from a Google search to a map listing to a question asked of an AI assistant. We’re looking for someone to make sure that wherever patients look, they find clear, trustworthy answers and the right EVP EyeCare practice. WHAT YOU WILL DO As our Digital Content & AI Visibility Manager, you’ll lead how patients find and choose us online. You will: - Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery - Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization - Create content across channels, including patient education, service-line, physician, social and campaign content - Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans - Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms - Partner with internal teams, regional leaders and