Digital Marketing Specialist
Description We are looking for a digitally savvy, detail-oriented marketing specialist to support product messaging, launch readiness, and customer engagement initiatives for a B2B environment in Tennessee. This long-term contract position is ideal for someone who can combine strong writing skills, project coordination, and hands-on use of AI and marketing automation tools to move work forward efficiently. The role will partner with cross-functional teams to turn complex product information into clear content that supports launches, education, and ongoing customer communication. Responsibilities: Partner with product managers, launch stakeholders, and business teams to build marketing materials that support B2B product introductions and promotions. Convert technical details into clear, customer-oriented messaging for product pages, sales enablement materials, digital content, and supporting communications. Prepare launch assets across multiple channels, including e-commerce content, visual support elements, and distributor-facing or direct customer materials. Plan and manage several marketing assignments at once while maintaining schedules, priorities, and key deliverables from kickoff through completion. Oversee content calendars and launch timelines, providing regular updates, identifying risks early, and helping teams stay on track. Create onboarding resources, educational materials, and engagement content that help customers understand product value, capabilities, and service offerings. Contribute to webinars, training initiatives, product update communications, and other lifecycle marketing activities that strengthen customer engagement. Use AI platforms such as Claude, ChatGPT, and related tools to accelerate content creation while ensuring all outputs remain aligned with brand standards. Support campaign planning and automated customer communication strategies through Salesforce Marketing Cloud or similar platforms, including segmentation and nurture-focused outreach.
Requirements
Experience managing marketing projects independently while balancing multiple deadlines and priorities. Demonstrated ability to use generative AI tools to produce and improve marketing content and workflow efficiency. Working knowledge of Salesforce Marketing Cloud or another marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua. Understanding of automated marketing concepts, including audience segmentation, nurture programs, customer journeys, and triggered communications. Strong writing and editing skills, with the ability to turn technical information into accessible customer-facing content. Solid technical aptitude and the ability to learn new products, systems, and digital tools quickly. Background collaborating with cross-functional teams on campaigns, product launches, content schedules, or related marketing initiatives. Self-directed, organized, and proactive approach to managing work in a fast-paced environment. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.