Digital Marketing Specialist

GovCIO is currently hiring for a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership. This position will be located in the DC/MD/VA area and will be fully remote.

Responsibilities

GovCIO is seeking a digital marketing specialist to join our team. Reporting to the Digital Marketing Director, this role will help develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to help grow our audience, promote our in-person events and strengthen our readership. You might be a good fit for this role if you’re excited about optimizing and growing a top-notch digital marketing program.

Responsibilities

Work to grow our engaged audience and CRM database through organic and paid channels Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement Manage frequency and distribution of digital marketing campaigns Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization Update and optimize website content, including SEO best practices and ongoing content updates Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives

Qualifications

Required Skills and Experience Bachelor's with 2-5 years (or commensurate experience) Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting Experience with writing copy for web, email and/or digital ads Experience with event marketing and attendee communications Strong attention to detail and organizational skills Preferred Skills and Experience HubSpot CRM or other CRM experience Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush Experience in federal government, IT, media or related industry is a plus Posted Salary Range USD $75,000.00 - USD $85,000.00 /Yr.