Digital Product Manager
Job Title : Senior Manager, Digital Product Management – Digital Tagging Location: 100% Remote Duration: Contract (6+ Months) IV Process : Video Interview Position Overview Client is seeking an experienced Senior Manager, Digital Product Management to drive the quality, consistency, and successful implementation of digital tagging across its web and mobile platforms. This role will serve as a central subject matter expert for digital tagging and measurement, partnering with Product Owners, Analytics, Engineering, and Technology teams to translate business measurement requirements into actionable product requirements. The ideal candidate will have strong digital product management experience, hands-on knowledge of Adobe Analytics and digital tagging, and the ability to coordinate implementation activities across multiple product teams. This is a senior individual contributor role focused on requirements definition, cross-functional coordination, implementation tracking, and tagging validation.
Key Responsibilities
Partner with Product Owners, Analytics teams, and Engineering stakeholders to understand digital measurement requirements across web and mobile experiences. Translate business and analytics requirements into implementation-ready epics, user stories, acceptance criteria, and technical documentation. Establish and maintain consistent digital tagging standards, guidelines, and measurement practices. Coordinate tagging requirements and dependencies across multiple product and technology teams. Identify implementation gaps, conflicting approaches, dependencies, and potential delivery risks. Maintain visibility into tagging backlogs, story ownership, delivery timelines, implementation progress, and unresolved issues. Collaborate with Analytics and Engineering teams to validate tagging implementations and ensure accurate data collection in Adobe Analytics. Investigate missing, incorrect, or inconsistent tracking data and coordinate corrective actions through resolution. Develop reusable documentation and tagging guidelines to promote consistency across digital channels. Communicate project status, risks, dependencies, decisions, and delivery trade-offs to stakeholders and leadership.
Required Qualifications
Strong experience in Digital Product Management, Product Ownership, or Digital Program Management. Proven experience translating business and measurement requirements into epics, user stories, acceptance criteria, and implementation documentation. Hands-on knowledge of Adobe Analytics and digital tagging methodologies. Understanding of web and mobile analytics, event tracking, telemetry, and data structures. Experience working with Product, Analytics, Engineering, and QA teams. Ability to validate tagging implementations and investigate data-quality issues. Experience coordinating cross-functional dependencies and multiple delivery teams. Strong stakeholder management, communication, analytical, and problem-solving skills. Ability to work independently in ambiguous environments and drive deliverables through closure.
Preferred Qualifications
Experience implementing and validating digital tagging across web and mobile applications. Experience developing enterprise-wide tagging standards and measurement frameworks. Knowledge of digital journey analytics and cross-channel measurement. Experience working in large financial services or enterprise environments. Previous Charles Schwab experience is highly preferred. Key Skills Adobe Analytics | Digital Tagging | Digital Product Management | Product Ownership | Web Analytics | Mobile Analytics | Agile | User Stories | Acceptance Criteria | Data Quality | Stakeholder Management