Director, Market & Network Strategy
Job Description
Job Summary:
The Director, Market & Network Strategy is accountable for defining NVA's desired physical footprint market by market. This role determines where the enterprise should have a presence, how dense that presence should be, and how GP, Specialty and ER/Urgent Care locations should be configured across a market. The role's core output is a clear network point of view: which markets warrant investment and which footprint actions - expansion, relocation, consolidation, or new-site development - best position the portfolio for the future.
The Director leads the market-planning and network-design work required to reach those decisions. Using demand, competition, demographics, consumer economics, industry dynamics, and NVA's existing portfolio position, the role defines future-state facility mix, capacity, coverage, density, and white-space needs. The Director partners with Property Development, Finance, Growth, and Operations to test scenarios and recommend the portfolio moves that should advance into investment and execution planning.
Core Responsibilities:
- Own the enterprise market-planning process and establish a prioritized view of where NVA should invest, maintain, reshape, or reduce its physical presence.
- Size and rank market opportunities using demand, competition, demographics, consumer economics, industry dynamics, and other relevant indicators.
- Assess NVA's existing GP, Specialty and ER/Urgent Care footprint to determine current coverage, capacity, density, competitive position, and structural gaps by market.
- Define the desired future-state network for each priority market, including facility mix, capacity, geographic coverage, network density, and white-space opportunities.
- Evaluate specific network actions - expansions, relocations, consolidations, and new sites - and compare the strategic advantages, tradeoffs, and sequencing of alternative footprint configurations.
- Develop market-level portfolio scenarios that show how different location and capacity choices would change NVA's coverage and market position.
- Set priorities for the Senior Analyst / Analyst, Market & Network Strategy and ensure analyses are designed to answer concrete footprint decisions rather than produce stand-alone market reporting.
Key Deliverables and Outcomes:
- A prioritized enterprise market plan identifying where NVA should focus footprint investment and network actions.
- Future-state footprint blueprints for priority markets, defining facility mix, capacity, coverage, density, and white-space needs.
- Decision-ready scenarios comparing expansion, relocation, consolidation, and new-site alternatives.
- Clear market and network theses supporting proposed portfolio investments before they move into detailed feasibility or execution.
- A repeatable network-planning approach that enables comparable footprint decisions across markets.
Success Metrics:
- Completion and decision-readiness of priority market footprint plans within enterprise planning and investment cycles.
- Clarity and specificity of recommendations on facility mix, capacity, coverage, density, and location actions.
- Quality of scenario tradeoffs and the degree to which recommendations distinguish among competing footprint options.
- Alignment of Property Development, Finance, Growth, and Operations around the market and network rationale for recommended actions.
- Consistency with which the network-planning methodology is applied across the portfolio.
Key Internal and External Stakeholders:
- Internal: Sr. Director, Market Development; Senior Analyst / Analyst, Market & Network Strategy; Property Development; Finance and FP Growth; Hospital Operations; Senior Manager, Market Intelligence & Insights; Data Scientist, Market Development; Corporate Development; Director, Service-Line & Growth Strategy.
- External: Real estate, demographic, market, and industry data providers or advisors used to support market and network planning.
Experience:
- 10+ years of progressive experience in network strategy, market planning, portfolio strategy, location strategy, strategic finance, consulting, or a comparable multi-site planning role.
- Demonstrated experience evaluating physical networks or multi-site portfolios and recommending expansions, relocations, consolidations, or new-site development.
- Strong capability in market sizing, demand-and-supply analysis, competitive assessment, and portfolio scenario development.
- Experience translating analysis into explicit choices about facility mix, capacity, geographic coverage, and investment sequencing.
- Ability to frame tradeoffs and present a clear recommendation when multiple footprint configurations are viable.
- Experience partnering with real estate/property, finance, growth, and operations teams while retaining ownership of the strategic market and network thesis.
- Experience in veterinary, healthcare services, consumer services, or another distributed multi-site environment preferred.
Education, Certifications, and Licensing:
- Bachelor's degree in Business, Finance, Economics, Strategy, Real Estate, Analytics, or a related field, or equivalent experience, required.
- MBA or other relevant advanced degree preferred.
- Relevant strategy, finance, real estate, or analytics credentials are a plus but not required.
Physical Demands
This role is primarily sedentary and performed in an office or remote environment. It may require occasional travel, extended periods of sitting, and regular use of a computer and standard office equipment.
Job requirements, responsibilities, deliverables, outcomes, and success metrics are subject to change based on business needs.
FLSA Classification: Exempt
The base salary range for this full-time position is $163,000-$214,000 annually. Our salary ranges are primarily determined by role, level, and location. The range provided for each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
*This role is not open to receiving agency candidates and any contingent submissions will not be honored. #LI-Remote
National Veterinary Associates (NVA) is a leading North American pet health care company with nearly 1,300 locations spanning general practice veterinary hospitals, Ethos emergency and specialty hospitals, and pet resorts and equine veterinary care. With approximately 40,000 team members, we care for pets and support pet families in communities across the United States and Canada. Our purpose is to give pets and the people who love them more quality years together, and our mission is to make care more personal, easy and accessible while advancing medicine and care across every stage of life. Across NVA, we support our teams with the resources, expertise and opportunities they need to deliver exceptional care and help shape the future of veterinary and pet care.
Purpose: Give pets and the people who love them more quality years together
Mission: Transform the pet family experience to be personal, easy and accessible, while advancing medicine and care across every stage of life.
Values: Care Deeply, Do What’s Right, One Team, Own It, Shape What’s Next
One NVA: Bringing General Practice & Ethos Together
NVA is built to make care personal, easy and accessible, while advancing medicine across every stage of a pet’s life.
At National Veterinary Associates, we want to make sure your experience connecting with us is seamless and straightforward. Here’s what to expect when interacting with us:
- We’ll always reach out via verified LinkedIn profiles or emails ending in @nva.com- We may also contact you via text message from an identified NVA representative for recruiting-related communication- All job opportunities and applications are hosted on our official careers site: careers.nva.com- There is no cost or confidential information required to apply or be considered for a positionIf you have any doubts about a communication, feel free to visit our careers page to verify authenticity or email us at [email protected]. Thank you for exploring opportunities at NVA! NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.10+ years progressive experience in network strategy, market planning, or comparable multi-site planning; strong market sizing and scenario development; Bachelor's degree in business, finance, economics, strategy, real estate, analytics, or related field required; MBA preferred.
Key Responsibilities
- defining market footprint
- developing network strategies
- leading market planning
Job Details
- Category: Business Operations
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 163,000 – 214,000 / year
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About National Veterinary Associates
A leading North American pet health care company with nearly 1,300 locations providing veterinary, emergency, and specialty care. — Industry: Healthcare