Director of Digital Marketing

Role Description The Director of Digital Marketing is a full-time remote role responsible for leading the overall digital strategy and execution across all online channels. This position oversees campaign planning, performance marketing, and digital brand presence, ensuring that initiatives align with business objectives and deliver measurable results. Day-to-day activities include developing integrated marketing plans, managing e-commerce and lead generation programs, monitoring web analytics and key performance indicators, and optimizing campaigns based on data insights. The director collaborates closely with marketing, sales, product, and technology teams to coordinate messaging, enhance customer journeys, and improve conversion rates. This role also involves managing budgets, guiding agency and vendor relationships, and mentoring team members to elevate digital marketing capabilities.

Qualifications

Strong skills in Digital Strategy and Marketing to plan, lead, and optimize multi-channel campaigns. Experience in E-Commerce to manage online sales funnels, product promotions, and customer experience. Proficiency in Lead Generation to design and execute programs that drive qualified traffic and conversions. Ability to use Web Analytics to interpret data, track performance, and inform strategic decisions. Proven experience in a senior digital marketing leadership role, preferably in a fast-paced environment. Demonstrated success managing budgets, agencies, and cross-functional projects. Strong communication, presentation, and stakeholder management skills. Comfort with remote collaboration tools and the ability to work independently and proactively. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus. Familiarity with marketing automation platforms, CRM systems, and SEO/SEM best practices is beneficial.