Director of Digital Marketing

Role Description The Director of Digital Marketing is a full-time, remote role responsible for leading the company’s digital presence and growth initiatives across all service lines. This role oversees the development and execution of integrated digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing to drive brand awareness and high-quality lead generation. The Director will manage digital channels and campaigns, monitor performance through web analytics, and optimize user journeys for improved conversion rates, particularly for e-commerce and online service inquiries. Daily responsibilities include collaborating with cross-functional teams, managing external vendors or agencies, defining digital budgets, and ensuring consistent brand messaging across platforms. The role also involves staying current with digital trends, testing new tools and tactics, and reporting on KPIs to senior leadership to inform strategic decision-making.

Qualifications

Strong Digital Strategy and Marketing skills to design and implement data-driven, multi-channel campaigns. Experience with E-Commerce and Lead Generation, including funnel design, conversion optimization, and marketing automation. Proficiency in Web Analytics tools (e.g., Google Analytics, tag managers, dashboards) to track performance and inform decisions. Proven leadership experience managing digital marketing teams or agencies, with the ability to coordinate cross-functional initiatives. Solid understanding of SEO, SEM, social media advertising, email marketing, and content marketing best practices. Excellent analytical, communication, and project management skills, with attention to detail and deadlines. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications (e.g., digital marketing, analytics) are a plus. Experience in professional services, financial services, or compliance-focused industries is beneficial.