Director of Digital Marketing
About hireworks
hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.
About our client
Our client is an innovative bakery + delivery concept that has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night.
Today, they span more than 350 bakeries worldwide, including its flagship location in Philadelphia, PA, where the company is proudly headquartered. As they continue to grow their footprint and bring warm cookies to new communities across the globe, they are revolutionizing the cookie game by truly imagining what's possible.
About the Position:
This person will own the entire digital marketing ecosystem, with the goal of driving customer acquisition, loyalty enrollment, repeat purchases, and revenue growth across 350+ locations.
This is a hands-on digital marketing leadership role, not a purely strategic position. They'll manage agencies and digital budgets while also getting directly involved in CRM execution, customer segmentation, campaign planning, and performance optimization.
What You'll Do:
- Loyalty: Own rewards, including program structure, earn/burn mechanics, member engagement, retention, and program economics.
- CRM & Lifecycle Marketing: Manage email, SMS, push notifications, customer journeys, personalization, and segmentation.
- Paid Media: Oversee agencies, budgets, paid search/social, ROAS, customer acquisition costs, and retargeting.
- SEO: Drive technical, local, and organic SEO across 350+ store locations.
- Third-Party Delivery: Manage DoorDash, Uber Eats, and Grubhub relationships, promotions, and performance.
- Community Growth: Build Reddit and community engagement strategies that support acquisition and loyalty.
- Data & Personalization: Leverage first-party customer data to improve targeting, conversion, retention, and lifetime value.
About You:
- 6+ years in digital marketing, ideally with strong ownership of CRM, loyalty, and performance marketing.
- Hands-on experience building customer segments, automated journeys, and campaigns.
- Experience owning or significantly scaling a consumer loyalty program.
- Strong agency management and performance measurement experience.
- Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar platforms; PAR Punchh is a plus.
- Experience in QSR, restaurants, grocery, retail, e-commerce, or consumer subscription businesses preferred.
- Comfortable operating strategically while remaining involved in execution.
Benefits:
hireworks is cultivating a growing community of top talent across LATAM. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:
- Competitive Pay - compensation that reflects your experience and accomplishments
- Remote Flexibility - work from anywhere in your home country: Colombia, Argentina or Brazil
- Paid Time Off - ample vacation days to rest and recharge
- Public Holidays - federal holidays are fully paid days off (in your local country)
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