Director of Marketing
About CoEnterprise
CoEnterprise is an award-winning B2B software and professional services company founded in 2010. A leader in supply chain and business analytics, CoEnterprise delivers innovative solutions that help organizations connect data, gain visibility, and make faster, smarter decisions. Its industry-leading AI-enabled supply chain platform, Syncrofy, provides actionable, data-driven insights without requiring advanced technical expertise. Fueled by a commitment to people and long-term partnerships, CoEnterprise has supported more than 850 customers across 6,000+ projects.
This is a hands-on, high-ownership role and will be the company's Marketing leader. You will own the marketing function from strategy through execution, working directly with the CEO and closely with Sales, Product, and Technical teams.
You will be responsible for building a scalable demand-generation engine that creates qualified pipeline and revenue for our Syncrofy and Managed Services solutions.
Key Responsibilities
- Develop and execute the overall marketing and demand-generation strategy for Syncrofy and Managed Services.
- Build and manage programs across ABM, paid search/social, SEO, email, content, webinars, events, nurture campaigns, and other channels.
- Define target accounts, industries, buyer personas, and buying committees.
- Develop campaigns and messaging that generate qualified enterprise and mid-market leads that covert to closed won sales opportunities.
- Build and optimize lead-generation, nurturing, scoring, and conversion programs.
- Partner closely with Sales to align marketing campaigns with revenue and pipeline objectives.
- Develop compelling content including case studies, whitepapers, webinars, solution briefs, industry content, and thought leadership.
- Drive digital marketing, website conversion, SEO, paid advertising, and social programs.
- Develop targeted marketing programs for the Managed Services business.
- Build Syncrofy's market presence around supply-chain visibility, EDI managed services, order lifecycle optimization, and operational intelligence.
- Own marketing analytics, attribution, reporting, and the marketing technology stack.
- Identify, evaluate, and manage outside agencies, freelancers, and vendors when appropriate.
- Continuously test, measure, and optimize marketing programs based on pipeline and ROI.
- Establish and own the company's marketing processes, priorities, and roadmap.
- Plan, organize, and lead Syncrofy and EDI Managed Services industry trade shows that generate leads and convert to closed won sales opportunities.
What We're Looking For
- 8+ years of B2B marketing experience, with significant demand-generation responsibility.
- A highly motivated results driven marketing leader who takes initiative
- Proven track record of generating qualified sales pipeline and revenue that converts to high percentage closed won sales opportunities.
- Experience marketing complex B2B products or services with multi-person buying processes.
- Strong experience with ABM, digital marketing, content, email, paid media, and marketing automation.
- Strong understanding of the B2B sales funnel and Marketing/Sales alignment.
- Data-driven approach with the ability to connect marketing activity to pipeline and revenue.
- Excellent communication and content-development skills.
- Comfortable operating as a one-person marketing department, setting strategy while personally executing.
- Highly entrepreneurial, self-directed, and comfortable working with significant autonomy.
Industry Experience
Experience in one or more of the following is highly desirable:
B2B SaaS | Enterprise Software | Supply Chain | EDI Managed Services | B2B Integration | Supply-Chain Visibility | Managed Services | IT Services | Supply Chain and Logistics Technology | Retail Industry | CPG Industry | Distribution Industry
Experience marketing complex EDI Managed Services, supply-chain, or enterprise technology solutions is a strong plus.
What Success Looks Like
Success will be measured by the ability to build a predictable, scalable source of qualified pipeline for Syncrofy and Managed Services that has a high percentage of becoming closed won sales opportunities.
Key metrics will include:
- Marketing-sourced pipeline
- Qualified opportunities
- Marketing-sourced revenue
- Target-account engagement
- Conversion rates
- Cost per opportunity
- Campaign ROI
We care much more about quality pipeline and closed won revenue than impressions, followers, or raw lead volume.
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