Director, SEM

Job Description:

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms.
• Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets.
• Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business.
• Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics.
• Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps.
• Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation.
• Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership.
• Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness.
• Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs.
• Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities.
• Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback.
• Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency.
• Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

Requirements:

• 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts.
• Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes.
• Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques.
• Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting.
• Experience managing large budgets, forecasting performance, and making data-driven investment recommendations.
• Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy.
• Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently.
• Proven experience managing, mentoring, and developing team members.
• Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams.

Benefits:

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage.
• A professional development fund ($500) and continuous learning programs to invest in your career.
• Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.