DTC Funnel Specialist

This is a Fully Remote Job About Our Client: The organization operates in the direct-to-consumer (DTC) pet product industry, specializing in premium stainless steel cat water fountains, filters, and accessories. It serves customers via multiple platforms including Shopify, Amazon, and Chewy. The company is experiencing rapid growth, with annual revenues exceeding $50 million and plans to scale to $100 million. Recently, it expanded its product line to include a new vertical targeting dog owners. The team is fully remote and maintains a lean, senior structure focused on impactful contributions. About the Opportunity: The DTC FUNNEL SPECIALIST role is responsible for leading and executing conversion rate optimization (CRO) tests across all customer touchpoints, including websites, landing pages, paid acquisition funnels, on-site offers, and post-purchase upsells. This position combines strategic planning with hands-on implementation, ensuring continuous testing and optimization to increase conversion rates, average order value, and revenue per visitor. The role contributes directly to the organization's growth by improving the efficiency and effectiveness of customer acquisition and retention funnels. Responsibilities: Own the CRO test plan and backlog for all brands, prioritizing tests by expected impact. Build, test, and launch paid acquisition funnels, on-site offers, and post-purchase upsells. Brief and quality-assure tests; launch tests weekly and evaluate results to implement winners. Monitor conversion rates, average order value, and revenue per visitor to drive measurable improvements. Detect and address conversion drops promptly, identifying causes and solutions. Manage the CRO agency and collaborate with the Head of Growth on resource allocation. Report CRO key performance indicators weekly and lead the weekly CRO and funnels meetings. Requirements: 3–4+ years of experience running CRO programs for Shopify DTC brands. Proven track record of tests and funnel optimizations that increased conversion rate, average order value, or revenue per visitor, supported by data. Experience building and testing paid acquisition funnels and landing pages. Proficient with Intelligems, AfterSell or similar, Microsoft Clarity, and Shopify analytics. Ability to set up and quality-assure tests independently. Experience briefing developers and designers and managing CRO agencies. Skilled in experiment design, including hypothesis writing, proper test sizing, and result interpretation. Understanding of how offers such as bundles, discounts, subscriptions, and upsells affect conversion and margins. Willingness to work overtime or weekends as needed. Strong alignment with the organization's core values. Enthusiasm to play a significant role in scaling the company and collaborate closely with leadership. Bonus: experience with subscription models or pet brands. Pay Range and Compensation Package: The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.