E-Commerce Manager

Position Summary Under the direction of the Director of E-Commerce, the E-Commerce Manager is responsible for the day-to-day operation of the AN Supps digital retail business across owned and third-party channels. Working within defined strategies, plans, budgets, and targets, this role manages listings and storefronts, executes advertising and retention campaigns, maintains the DTC websites, and reports on performance on assigned cadences. This is a hands-on, execution-focused position responsible for carrying out plans accurately and efficiently, surfacing issues and tactically optimizing channels, and ensuring each channel operates day-to-day at a high standard in collaboration with the broader marketing, sales and operations teams.

Key Responsibilities

Marketplace Management

• Execute day-to-day management of marketplace channels including Amazon (Seller and/or Vendor Central), TikTok Shop, Walmart Marketplace, Mercado Libre, Shopify, and emerging platforms.
• Create, update, and maintain product listings — titles, bullet points, descriptions, A+ / Enhanced Brand Content, images, video, and backend keywords — following the direction and standards set by the Director.
• Handle catalog operations: new product setup, variations, taxonomy, categorization, and ongoing listing hygiene across all marketplaces.
• Monitor the Buy Box, pricing, inventory availability, and listing suppression or compliance issues; resolve account health, policy, and case escalations, escalating larger issues to the Director as needed.
• Coordinate with supply chain and operations teams on inventory levels, replenishment, and fulfillment logistics (FBA/WFS and similar) to help avoid stockouts and overstock.
• Monitor for MAP violations, unauthorized sellers, or counterfeit activity and flag them for resolution.

Paid Advertising & Retail Media

• Set up, launch, and manage paid campaigns across Amazon Ads, Google Ads, Meta Ads, TikTok Ads, Walmart Connect, and programmatic/DSP platforms, within the budgets and strategy as defined.
• Manage bids, budgets, targeting, keywords, and creative on a day-to-day basis to hit the efficiency and performance targets set for each channel.
• Run ongoing tests on ad creative, audiences, placements, and keywords; scale what works and pause underperformers, keeping the Director informed of results.
• Monitor pacing and performance to recommend tactical adjustments to stay on plan, flagging when budgets or targets may need reallocation.
• Help prepare advertising assets and briefs in coordination with creative resources.

Email & SMS Marketing (Retention)

• Build, schedule, and send email and SMS campaigns, and maintain automated flows/journeys (welcome, abandoned cart, browse abandonment, post-purchase, win-back) according to the marketing calendar and plan.
• Maintain and segment subscriber lists and help ensure deliverability and compliance with applicable regulations.
• Execute A/B tests on subject lines, creative, offers, send times, and segmentation, and report on results.
• Track retention performance and support efforts to grow repeat purchase rate and customer lifetime value.

DTC Websites & Digital Experience

• Manage day-to-day updates to AN Supps websites — content, product pages, promotions, and navigation.
• Execute website changes and promotional/seasonal launches, coordinating with developers, designers, or agencies as needed.
• Support conversion rate optimization (CRO) by implementing and monitoring tests and helping improve page speed, mobile experience, and checkout.
• Maintain on-site merchandising and content accuracy across the DTC properties.
• Support SEO execution (on-page updates, content, and technical fixes).
• Reporting & Analysis
• Compile and maintain regular performance reports and dashboards across all channels.
• Track KPIs and monitor performance on a weekly and monthly basis.
• Provide the data and analysis to inform planning, forecasting, and budgeting.
• Stay current on platform changes and updates and communicate anything that affects day-to-day operations.

Collaboration

• Work collaboratively between departments to execute e-commerce activities within deadlines.

Required Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce or a related field, or equivalent practical experience.
• 5+ years of hands-on e-commerce experience, with direct exposure to marketplace operations (Amazon required; additional marketplaces a plus).
• Experience executing paid advertising campaigns on at least one major platform (Amazon Ads, Google Ads, Meta Ads, or similar).
• Familiarity with email/SMS marketing tools and best practices.
• Solid analytical skills and comfort working in spreadsheets; understanding of core metrics (ROAS, ACOS/TACOS, CPA, CVR, AOV, LTV).
• Strong organization and attention to detail, with the ability to manage multiple channels and deadlines at once.
• Ability to take direction, execute reliably, and communicate progress and issues clearly.

Preferred Qualifications

• Experience with Shopify and DTC website updates and merchandising.
• Experience with TikTok Shop, Walmart Marketplace/Walmart Connect, and/or Mercado Libre.
• Exposure to programmatic/DSP advertising.
• Familiarity with email/SMS platforms (e.g., Klaviyo, Mailchimp, or similar).
• Familiarity with analytics and reporting tools (e.g., Google Analytics, marketplace analytics suites).

Core Competencies

• Reliable execution — carries out plans accurately, on time, and to standard.
• Attention to detail — keeps listings, pricing, campaigns, and content accurate at scale.
• Organization — juggles many channels and tasks without dropping the ball.
• Data literacy — reads performance data and acts on it within the set strategy.
• Adaptability — keeps up with frequent platform changes and shifting day-to-day priorities.
• Communication — keeps the Director informed and collaborates well across teams.

Key Performance Indicators (KPIs)

• Targets are set by the Director, and this role is accountable for execution against them.
• Quality and timeliness of channel execution (listings, campaigns, sends, site updates)
• Advertising performance against set targets (ROAS, ACOS/TACOS)
• Marketplace account health, Buy Box %, and in-stock rate
• Email/SMS campaign execution and performance metrics
• Website content accuracy and uptime of scheduled promotions
• Accuracy and timeliness of reporting

Salary and Benefits

• $60,000 - $70,000 CAD annually commensurate with experience
• Comprehensive Benefits Package
• Paid Vacation
• On the Job Training and Development

This job description is intended to convey information essential to understanding the scope of the role and is not an exhaustive list of skills, efforts, duties, or responsibilities. Responsibilities may evolve with the needs of the business.