Ecommerce Manager

Job Description: Ecommerce Manager Location: Costa Mesa Hybrid Position Type: Full-Time About the brands: Takeya and ThermoFlask are two distinct brands creating thoughtfully designed products for hydration, drinkware, food storage, and everyday beverage rituals. Both are grounded in intuitive function, dependable performance, and products made to be used and enjoyed for years. Takeya is a premium, design-led brand rooted in Japanese ingenuity and a California point of view. Across hydration, coffee, tea, and kitchen products, Takeya combines purposeful simplicity, enduring quality, and a considered approach to modern living. ThermoFlask makes reliable, accessible drinkware and food storage designed to keep up with real life. Practical, durable, and easy to use, the brand helps individuals and families stay ready for school, work, sports, weekends, and wherever the day takes them. Position Overview We are seeking an experienced and strategic Ecommerce Manager to oversee and grow our digital commerce footprint across two distinct brands. This role manages both high-volume B2B portal operations and dynamic B2C storefronts, leveraging Znode as our core multi-storefront ecommerce architecture. As Ecommerce Manager, you will take end-to-end ownership of storefront performance, digital marketing operations, and customer/consumer lifecycle management. You will manage data-driven acquisition and retention strategies through Klaviyo, Meta, and Google Ads, while driving search visibility (SEO) and continuous site optimization using Google Analytics 4 (GA4).

Key Responsibilities

Storefront & Platform Management (Znode)

• Oversee day-to-day storefront performance, catalog updates, and merchandising across two distinct B2B and B2C brand instances on Znode.
• Manage B2B-specific features, including account hierarchies, custom price lists, catalogs and store fronts, customer quick quotes, and quote-to-order workflows.
• Collaborate with internal technology teams and external implementation partners to refine integrations and deployment updates.
• Ensure seamless checkout experiences and site usability across all touchpoints.

Digital Marketing & Paid Acquisition

• Paid Ads: Plan, execute, and optimize paid media campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping) to hit target ROAS and CAC metrics in conjunction with internal brand marketing team and external performance marketing agency.
• Email & SMS Marketing: Collaborate on email strategy in Klaviyo in conjunction with internal brand marketing team and external performance marketing agency.
• SEO Management: Manage search engine optimization strategy—including on-page content, technical site health, category structure, and schema—to drive organic traffic growth.

Analytics, Reporting & Optimization

• Deep dive into site traffic, conversions, and user behavior using GA4 to derive actionable insights.
• Set up custom reporting dashboards tracking key performance indicators (KPIs) across sales channels, customer acquisition costs, lifetime value, and channel ROI.
• Implement structured A/B testing for site pages, promotional banners, and marketing assets to improve conversion rate optimization (CRO).

Qualifications & Requirements

• Experience: 3–5+ years of hands-on experience in ecommerce management, supporting both B2B and B2C operational models.
• Platform Expertise: Prior experience managing content, catalogs, and customer rules within tier one commerce platforms, Znode being a plus, or similar enterprise multi-tenant B2B/B2C platforms.
• Email Marketing: Proficient with Klaviyo(or similar), including advanced segmentation, flow logic, and dynamic data integration.
• Paid Media & Ad Tools: Hands-on experience leading performance marketing agencies and managing campaign budgets across Meta and Google.
• Analytics & Technical SEO: Strong fluency in GA4 (event tracking, custom funnels, attribution modeling) and SEO toolsets (Google Search Console, Semrush, Ahrefs, etc.).
• Data-Driven Mindset: Excellent analytical and problem-solving skills with a clear track record of turning metrics into actionable growth plans.
• Communication: Exceptional communication skills with the ability to coordinate across cross-functional teams, agency partners, and executive stakeholders.

Preferred Skills

• Familiarity with ERP/WMS integrations into e-commerce environments (NetSuite).
• Understanding B2B buying cycles, account credit terms, and wholesale portal dynamics.
• Basic knowledge of CMS and platform admin consoles.

Compensation & Benefits The salary range for this position is $115,000–$135,000, depending on experience, with an opportunity for an annual bonus.

• Medical, dental, and vision insurance in accordance with plan guidelines
• 401(k) with employer match in accordance with plan guidelines
• Brand discounts

Location & Office Structure: This position follows a hybrid schedule of four days per week in our Costa Mesa, CA office, with the option to work remotely one day per week. Apply To This Job