Engagement Manager
Company Description
The International Fresh Produce Association (IFPA) is the largest global organization serving the fresh produce and floral supply chain. With a mission to unite the industry, IFPA drives innovation and collaboration to create a vibrant future for all its members. The association provides value through advocacy, connecting members, and offering actionable guidance to support industry prosperity. IFPA is dedicated to empowering businesses and professionals across the supply chain to succeed with confidence and purpose. Position Responsibilities - Strategic Account Management and Growth (35%) - Manage assigned retail members, prospects, under-engaged retailers, and at-risk accounts. - Understand each retailer's strategy, business priorities, category structure, operating challenges, key functions, and relationship with IFPA. - Develop account plans identifying key executives and functional contacts, current value utilization, unmet needs, engagement opportunities, renewal risks, and expansion potential. - Support qualified prospect conversion, renewal, retention, at-risk recovery, and appropriate multi-year opportunities. - Identify missing retailers and relevant contacts within existing retail member companies. - Value Activations and Member Intelligence (30%) - Support the activation and validation of IFPA's Membership Value Proposition by identifying member needs, communicating value relevant to individual organizations, and providing intelligence that informs future value development. - Articulate IFPA's value in ways relevant to each retailer, market, function, and professional role. - Identify current IFPA value that retailers are not accessing and develop personalized activation plans. - Surface retailer needs and communicate them to the Director and relevant portfolio teams. - Help IFPA determine whether current programs and resources meet retailer needs or whether new or modified value should be considered. - Support retail issues forums as a mechanism for discovery, dialogue, value validation, and issue prioritization. - Communicate resulting IFPA actions, opportunities, or decisions back to retailer contacts. - Relationship Expansion, GPFS and Global Activation (20%) - Build relationships beyond produce buyers to relevant executives and functions such as sustainability, food safety, supply chain,