Global Audience Insight & Engagement Advisor

This position is remote-based. Salary range for US-based candidate is $65,000.00 to $72,000.00. Compensation for this position will be determined by the prevailing market rate in the employee's country and the applicable statutory laws, in addition to Ipas's own pay philosophy and other factors, such as the employee's experience level and expertise. Position may work remotely from any of the following US states: AZ, CA, CO, DC, FL, GA, MD, MA, MI, NJ, NY, NC, PA, SC, TX, VA, WA. Additionally, the position may work remotely from any of the following countries outside of the US: Bangladesh, Bolivia, Canada, Democratic Republic of the Congo, Cote d’Ivoire, Ethiopia, Indonesia, Kenya, Malawi, Mexico, Mozambique, Myanmar, Nepal, Nigeria, South Africa, and Zambia. The Audience Insights and Engagement Advisor is responsible for using audience insights, measurement, and performance data to strengthen engagement across Ipas’s communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives. S/he tracks audience needs, behaviors, and responses; analyzes content and campaign performance; and translates findings into clear recommendations that improve reach, relevance, engagement, and impact. This role helps create, disseminate, monitor, and optimize compelling content and communications approaches based on what priority audiences need, value, and respond to. Working closely with Communications, Development, country teams, and other colleagues, the Advisor helps design audience-informed strategies/tactics and campaigns with measurable objectives, evaluates results, and makes data-informed adjustments that raise awareness, deepen supporter engagement, and support organizational goals. This individual plays a key role in shaping engagement strategies grounded in audience understanding, consistent measurement, and alignment with broader organizational priorities. Primary Responsibilities: - Develop and execute audience engagement strategies grounded in audience insights, channel performance, and clear communications goals, coordinating with Communications colleagues to ensure alignment with the overall editorial calendar and organizational priorities. - Track and interpret audience behavior, feedback, and engagement across communications channels, including social media, email, web, publications, campaigns, events, and other audience-facing initiatives. - Design and maintain reporting systems that measure reach, engagement, conversion, audience growth