Google Ads Specialist

Leo Marketing is looking for a Google Ads Specialist focused on B2B and lead generation. Leo is a growth marketing agency serving B2B and SaaS companies where a lead isn't just a number — it's the start of a sales conversation. The team builds programs measured on pipeline quality, not form-fill counts. About the role: You will build demand generation programs that connect paid search to real revenue: SQLs, opportunities, and closed deals. You will work close to client sales teams, connect campaigns to CRM data, and design keyword strategy around how decision-makers actually search. This is a role for someone who has told a client that fewer, better leads beat more junk ones — and had the data to prove it. What you'll be doing: Building account structures around buying committees and commercial intent Mapping keywords and landing pages to MQL, SQL, and revenue stages Developing Search, competitor, and high-intent campaign frameworks Connecting Google Ads with CRM feedback and offline conversion signals Running experiments on offers, messaging, audiences, and lead quality Presenting pipeline insights to senior client stakeholders What makes you a fit: 4+ years of B2B or SaaS Google Ads experience Offline conversion imports and CRM integration experience Deep understanding of lead quality and sales funnel stages Working experience with MCC account structures and credit-based billing arrangements in agency or multi-account settings Clear analytical writing and client communication Compensation and benefits: $102,000–$126,000 base salary Fully remote, flexible US schedule Health, dental, and vision coverage 4 weeks paid time off plus holidays Annual learning budget and certification coverage Your choice of hardware and tools Join a team that builds pipeline, not noise.