Google Analytics Developer
About the Engagement AllShore Talent is supporting a large Adobe implementation initiative requiring experienced professionals across Content Supply Chain, Experience Platform & Digital Marketing, and Program & Delivery workstreams. This is a high-priority, multi-resource engagement supporting complex Adobe implementations across enterprise environments. Resources will work as part of distributed delivery teams supporting architecture, implementation, integration, configuration, data, marketing technology, analytics, operations, and program delivery. Because of the scale and pace of the program, candidates should be comfortable working within cross-functional teams, collaborating remotely, and contributing quickly within established project environments. Due to the critical nature and urgency of this hire, we are unable to accommodate extended notice periods, such as 30 days. If you are not immediately available or cannot start within a short timeframe, please let the recruiter know whether you would be able to engage on a part-time basis while completing your notice period. For example, you may be able to support 20 hours per week during morning hours until you are available to transition to full-time. Please be as specific as possible about your availability so we can determine whether an interim arrangement may be feasible. Position Overview We are seeking a hands-on Google Analytics Developer to join our client's AdTech squad. This individual will be responsible for implementing, maintaining, validating, and troubleshooting analytics and media-conversion tracking across digital properties. The ideal candidate has strong Google Analytics and tag-management experience, along with direct experience implementing conversion tracking for Meta, X, TikTok, and other advertising platforms. Strong written English is essential because this person will communicate directly with advertising-platform vendors through email. KEY RESPONSIBILITIES Implement, maintain, and enhance Google Analytics tracking across websites and digital experiences. Configure and manage events, conversions, parameters, audiences, and related measurement requirements. Implement and maintain media-conversion tags for Meta, X, TikTok, and other advertising platforms. Use Google Tag Manager to configure, test, publish, and troubleshoot analytics and advertising tags. Translate business and media-measurement requirements into technical tracking specifications. Develop and maintain digital data layers and event-tracking frameworks. Partner with media, marketing, analytics, engineering, QA, and AdTech teams. Validate that conversion events are firing correctly and that data is being received accurately by analytics and advertising platforms. Diagnose and resolve tracking discrepancies, duplicate events, missing conversions, attribution issues, and data-quality problems. Coordinate directly with advertising-platform vendors to investigate and resolve technical issues. Communicate implementation details, questions, findings, and next steps clearly through written English. Create and maintain tagging documentation, measurement plans, event taxonomies, and implementation guides. Support privacy-conscious tracking practices, consent-management requirements, and applicable data-governance standards. Monitor existing implementations and provide ongoing operational support.
Required Qualifications
Strong hands-on experience implementing Google Analytics, preferably GA4. Hands-on experience with Google Tag Manager. Direct experience implementing media-conversion tracking for Meta and other advertising platforms. Experience with conversion tagging for platforms such as X, TikTok, Google Ads, LinkedIn, Pinterest, or similar media channels. Strong understanding of events, conversions, parameters, attribution, data layers, and tag-management architecture. Working knowledge of JavaScript, HTML, and browser-development tools. Experience testing and debugging analytics and advertising tags. Ability to troubleshoot tracking discrepancies and data-quality issues across multiple platforms. Experience translating marketing and measurement requirements into technical implementations. Strong written English skills, including the ability to communicate directly and professionally with advertising vendors by email. Ability to collaborate with distributed technical, analytics, and media teams. Must be located in Latin America and able to provide appropriate overlap with U.S. business hours.
Preferred Qualifications
Experience with Meta Pixel and Meta Conversions API. Experience with TikTok Pixel, Events API, and X Pixel implementation. Familiarity with server-side tagging or server-to-server conversion tracking. Experience with consent-management platforms and privacy-compliant measurement. Familiarity with Google Ads conversion tracking, Campaign Manager 360, or other Google Marketing Platform products. Experience working within an AdTech, media, advertising, or agency environment. Experience supporting enterprise websites, multiple brands, or multiple digital properties. Google Analytics or Google Marketing Platform certifications. Engagement Details Location: Latin America Work arrangement: 100% remote Schedule: Full-time, approximately 40 hours per week Engagement length: Long-term Opportunity