Head of Growth (D2C / Performance Marketing) - Vollzeit - 100% remote
Head of Growth (D2C / Performance Marketing) - 100% remoteJoin everydays GmbH as Head of Growth and lead our D2C performance marketing strategy from a fully remote base.Key Expertise & ToolsMeta Ads - scaling, creative systems, attributionNative Ads - Taboola, OutbrainInfluencer Marketing - performance brandGoogle Ads - search, YouTubePerformance metrics - NC-ROAS, CAC, aMER, MER, CLV, data-tracking (GA4, Triple Whale, server-side)ResponsibilitiesOwn Growth & Acquisition strategy across all channels - develop, iterate, and scaleIdentify top growth levers, decide when to iterate, scale or stopCollaborate closely with CEO, Retention & Product teams on product-growth integrationLead and develop the Acquisition team - clear roles, KPIs, hiring, coaching, process optimisation (testing, learnings, feedback loops)Drive direct-response principles, funnels, offers, creatives and landing pages to maximise CLVQualifications7years in D2C performance marketing, with proven growth ownership at a 25+ MEUR brandDeep understanding of marketing mechanics, direct response and multi-channel strategy (not only Meta)Experience managing a monthly marketing budget of >= 700 kEURStrong data-driven decision making, familiarity with attribution tools (GA4, Triple Whale)Experience hiring, coaching and scaling an Acquisition teamOwner mentality - operating with full ownership rather than merely executingBenefits100% Remote - work from home, travel or co-working spaceVariable compensation & success participation that rewards real impactFlexible hours - plan your work around your lifeHigh degree of autonomy - your decisions are trustedDirect collaboration with the CEO and a high-quality, ambitious teamFull professional setup - we provide equipment and software as needed#J-18808-Ljbffr. Experience: 12 years required