Japan Country Manager - Crypto iGaming
Japan Country Manager – Crypto Sports Betting & Online Casino
Location: Remote or office-based, depending on location Remuneration: Competitive package + performance-based incentives
We are looking for an experienced Japan Country Manager to drive growth for an international crypto-focused sports betting and online casino brand.
This is a hands-on, commercially focused role with ownership of the Japanese market strategy, customer acquisition, VIP operations, retention and revenue growth. The ideal candidate will have a strong understanding of the Japanese gaming market, an established local network and a proven track record of acquiring and monetizing players.
Responsibilities:
Own the Japan market strategy, commercial roadmap and P&L, with clear acquisition, revenue and profitability targets.
Develop and scale customer acquisition channels, including affiliates, influencers/KOLs, streamers, communities, SEO, paid media and strategic partnerships.
Build relationships and negotiate competitive CPA, revenue-share and hybrid deals with key local partners.
Drive growth in FTDs, active players, GGR/NGR and LTV while optimizing acquisition costs and ROI.
Oversee VIP operations, retention and reacquisition strategies, including reactivating dormant and high-value players.
Work closely with CRM to improve conversion, retention and player lifetime value, ensuring promotions and VIP incentives deliver strong ROI.
Define the brand's positioning for Japanese customers, ensuring campaigns, content and promotions are properly localized.
Build and lead the local operation, recruiting talent as needed and collaborating with central marketing, product, payments, compliance and operations teams.
Requirements:
Significant experience in Japan-facing online casino, sportsbook, crypto gaming or a closely related digital gaming business.
Proven track record of scaling customer acquisition and generating revenue in the Japanese market.
Experience managing VIP, retention and player reactivation strategies.
Strong network across Japanese affiliates, influencers/KOLs, gaming communities and digital media.
Deep understanding of Japanese player behaviour, acquisition channels and affiliate economics, including CPA, revenue share, CAC, LTV and churn.
Experience managing acquisition budgets with clear ROI and profitability accountability.
Native or near-native Japanese and strong English communication skills.
Entrepreneurial mindset, strong commercial judgement and the ability to operate independently.
What's on offer:
A senior, high-impact role with ownership of the Japanese market and its commercial performance.
Competitive and flexible remuneration based on experience.
Potential for a substantial performance-based incentive scheme aligned with market growth and profitability.
Success will be measured by profitable player acquisition, FTD growth, VIP development, retention, reacquisition, revenue and long-term market share.
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