Lead BI Analyst

Bring your expertise in marketing analytics and business intelligence to a role where you’ll turn complex Adobe Analytics data into clear, actionable insights that help shape reporting, measurement, and strategy. This remote Lead BI Analyst opportunity offers the chance to build scalable Power BI solutions, partner with cross-functional teams, and support executive-level decision-making.

Responsibilities

• Translate Adobe Analytics data into meaningful insights across acquisition, engagement, revenue, and overall marketing performance
• Combine performance data from paid media, CRM, ecommerce, web, and app channels into unified reporting stories
• Lead recurring reporting discussions with stakeholders, including monthly, quarterly, and executive reviews
• Analyze attribution, cohort trends, and performance metrics to support business decisions and optimization opportunities
• Design and deliver end-to-end Power BI solutions, including semantic models, DAX development, and dashboard visualization
• Build executive-ready dashboards that serve as a reliable source of truth for reporting
• Improve fragmented reporting processes by creating scalable BI frameworks
• Write advanced SQL to transform, validate, and analyze large datasets
• Collaborate with data engineering teams in Snowflake, Azure, or BigQuery environments
• Partner with marketing, engineering, and business leaders to define KPI standards and measurement frameworks
• Lead client-facing analytics conversations with confidence, clarity, and professionalism

Skills

• 7+ years of experience in marketing analytics, business intelligence, or analytics consulting
• 3+ years of hands-on Power BI experience, including data modeling, DAX development, and governance
• Deep working knowledge of Adobe Analytics
• Strong SQL skills with experience handling large-scale datasets
• Experience presenting insights and recommendations to senior stakeholders and executives
• Strong data storytelling, visualization, and reporting skills
• Ability to connect technical analysis with business outcomes
• Portfolio or work examples that demonstrate Power BI dashboard design and reporting strategy

Preferred Skills

• Experience working in an agency or client-services environment
• Familiarity with Snowflake, Azure, or BigQuery
• Experience supporting modern marketing measurement and attribution approaches
• Ability to work independently while collaborating effectively across teams
• Strong communication skills and a thoughtful, consultative approach to problem-solving

Horizontal is committed to fostering a workplace where diversity, equity, inclusion, and belonging are valued and respected. We welcome candidates from all backgrounds and encourage individuals to apply even if they do not meet every qualification listed. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex. Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour based on qualifications and experience.