Lead Generation and Demand Specialist
Description You will create the qualified pipeline that our Enterprise Sales team closes. This is a hands-on individual contributor role: you will prospect, run outbound campaigns, qualify inbound interest and book meetings with mortgage lenders, working closely with Enterprise Sales Managers, Marketing and our Partnerships/ Adoption team. What you’ll do Prospect into your assigned territories, from the top 200 lenders down market, including independent mortgage bankers, banks, credit unions and brokers. Build and run multi-touch outbound sequences across email, phone and LinkedIn, tailored by lender type and buyer role. Respond quickly to every inbound lead, qualify it, and route it to the right Enterprise Sales Manager/ Customer Success Manager with full context. Follow up on partner-sourced leads, events and webinars in coordination with the Marketing team. Book qualified discovery meetings and hand them off with clear notes on need, timing and decision makers. Keep HubSpot accurate and current: contacts, activity, lead status and attribution. Test messaging and share what is working (and what isn’t) with Sales and Marketing every week. Take part in weekly role play on messaging and objection handling.
Requirements
What you bring 2+ years in business development, sales development or demand generation for B2B SaaS. Mortgage industry experience is strongly preferred; you can speak to lender pain points with credibility. A track record of hitting or beating meeting and pipeline targets. Strong writing and phone skills, and comfort with high-volume, personalized outreach. Hands-on experience with HubSpot (or Salesforce) and sales engagement tools. Self-driven, organized and coachable, and comfortable working remotely with a distributed team. Base Compensation Range: $46,340 - $64,032 + Variable Benefits 100% Remote position, with a virtual office Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Flexible Paid Time Off (Vacation, Sick & Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Wellness Resources