Lead Publicist
The Role
We’re hiring a Lead Publicist with a proven track record in U.S. Tier 1 business, economic, and financial media. Reporting to our Director of Communications & Partnerships, you’ll land top-tier coverage yourself while setting the pace for our publicists: guiding pitch strategy, sharpening their work, and making sure we never miss a news moment. This is a full-time role based in the United States.
What You’ll Do
- Secure coverage in Tier 1 outlets such as WSJ, Bloomberg, CNBC, Reuters, FT, Forbes, Fortune, and Barron’s (see recent examples in our newsroom)
- Pitch executives into breaking news as expert voices on the economy, rates, credit, and small business
- Set daily pitching priorities and review and edit the team’s pitches before they go out
- Build and maintain relationships with top-tier reporters, editors, producers, and bookers
- Lead media strategy for report launches, thought leadership, and proactive campaigns
- Prep executives for interviews and broadcast segments
- Monitor the daily news cycle and move fast on opportunities
What We’re Looking For
- 2+ years of hands-on PR or media relations experience in business, finance, or economic news
- A portfolio of Tier 1 placements you secured personally
- Experience mentoring or managing publicists
- Bachelor’s degree in Public Relations, Communications, Journalism, Finance, Business, or a related field
- Exceptional writing and speaking skills; your pitches should be your own work
- Confidence working directly with senior executives
- High responsiveness during 8 AM - 5 PM CT
- Must be based in the United States
What Success Looks Like
- Consistent Tier 1 placements tied to economic and market moments
- Strong executive quote inclusion, broadcast bookings, and repeat engagement from reporters
- A publicist team that pitches faster and lands more
- Cardiff recognized as a go-to authority on small business lending and the U.S. economy
Compensation and Benefits
- Salary $80,000
- Medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO and observed holidays
- Remote-first, with support for your home-office setup
- Direct access to leadership and to the problems that matter
About Cardiff
Cardiff lends to small businesses. Since 2004 we've funded more than $12 billion across the country, to businesses in logistics, healthcare, construction, professional services, and plenty in between. We're building our own underwriting technology, and we still answer the phone; our customers need capital fast, and they want a straight answer from a person who can actually help.
Location: San Diego, CA or Remote (U.S.)
Employment Type: Full-time
Department: Marketing
Reports to: Communications Director
2+ years PR/media relations in business, finance, or economic news; portfolio of Tier 1 placements; experience mentoring or managing publicists; bachelor's degree in PR, communications, journalism, finance, business or related; based in the U.S.
Key Responsibilities
- securing media coverage
- pitching executives
- managing publicists
Job Details
- Category: Communications and Public Affairs
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States or San Diego
- Salary: USD 80,000 – 80,000 / year
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
About Cardiff
A lender to small businesses, funding over $12 billion since 2004, building its own underwriting technology. — Industry: Finance