Lifecycle Marketing Manager
About Felix - Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. - We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. - Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. - We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more. About the Role - Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. - In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms. - You will own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable. - Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours. - Draft clear, succinct and persuasive copy for all customer communications. - Regularly define and execute experiments to optimise our journeys. - Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert. Qualifications - You have multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base. - Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (e.g. HTML/CSS). - An understanding of consumer acquisition, activation, engagement and retention strategies. - A thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving. - An effective communicator and copy writer. - Proven success working with cross-functional teams. - Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset. Benefits - Full medical, dental and vision benefits - Maternity / paternity policy - 4 weeks vacation (3 weeks anytime + 1 week during the holidays) - Competitive compensation - Stock option grant - Remote first, work from anywhere in Canada - Incredible culture powered by an highly collaborative and high performing team - Large impact at an early stage technology company - Professional development opportunities, working closely with founders and senior leadership team Open vacancy - This posting is for an existing vacancy at the company. - Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. - During our recruitment process, we provide accommodations at any stage. - Candidates can tell the hiring manager about their accommodation needs directly or email [email protected]. Recruitment Fraud Alert - Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives. - Communication: We will only ever contact you from an official @ felixforyou.ca email address. - Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp). - Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.