Lifecycle Marketing Manager

Marek Health is built around a simple vision: help people reach a level of health and performance they did not think was possible. Our expert clinical team creates a clear path to higher energy, stronger bodies, sharper minds, and a longer, fuller life. We do this through personalized, clinician-guided care grounded in advanced diagnostics and evidence-based treatments, including hormone optimization, peptides, nutrition, and lifestyle support. Our goal is to become the partner that guides people to the healthiest, most capable version of themselves. We are hiring a Lifecycle Marketing Manager to own email and SMS end-to-end across all three Marek brands: Marek Health, Marek Diagnostics, and Marek Supplements. This covers every email and text we send: lifecycle and automated flows, lead nurture, campaigns and promotions, client and care communications, and newsletters. Email and SMS are the channels we control outright, and they are one of our biggest levers for intakes, revenue, and retention. This role sets the strategy and does the build, and is directly accountable for what the program drives. It reports to the Growth and Operations Manager and works closely with the tech, sales, product, and clinical teams. Key Responsibilities - Lifecycle Strategy and the Client Journey - Own, manage, and scale the email and SMS program across all three brands: strategy, calendar, and cadence. - Map the entire client lifecycle and hold the source of truth for every automated touchpoint: what triggers it, who receives it, what it says, and how it looks. - Own stage-to-stage conversion after intake: intake to labs, labs to provider exam, exam to treatment plan