Lifecycle Marketing Manager
Lifecycle Marketing Manager
Company: Netsurit Department: Marketing Location: LATAM/Latin America (Remote) Employment Type: 6-month Contract
About Netsurit
Netsurit is a global technology services company helping organisations achieve more through modern IT, cloud, cybersecurity, managed services, and business technology solutions.
ABOUT THE ROLE
We are building a repeatable revenue engine inside HubSpot, and this role sits at the heart of it. As our Lifecycle Marketing Manager, you will own the end-to-end marketing automation strategy that ensures no strategic opportunity quietly disappears — and that every prospect, regardless of where they are in the buying journey, receives relevant, timely, and valuable communication from us.
You will work directly with Marketing, Sales, Rev Ops, and Executive Leadership to design and execute structured nurture journeys, build lifecycle automation workflows, and report on pipeline-influenced revenue. You will help own HubSpot Marketing and be the internal expert on how we use it to convert more of the opportunities we are already generating.
WHAT YOU WILL OWN
- Design and build HubSpot lifecycle nurture sequences by vertical (or lead source/ solution)
- Build and optimise marketing automation workflows — enrollment logic, triggers, branching, and timing when the nurture sequences
- Build, manage, and refine sales sequences that support AE follow-up at key pipeline stages
- Execute A/B testing across email nurture campaigns and iterate based on performance data
- Work with content and design to develop vertical plans that map to pipeline stages — ensuring the right message reaches the right prospect at the right time
- Write compelling nurture email copy that stays relevant and valuable long after the initial meeting
- Report on nurture performance and MRR-influenced attribution to Marketing leadership and EXCO
SKILLS & EXPERIENCE
- 5 years in a B2B marketing automation or lifecycle marketing role
- Demonstrable experience building HubSpot workflows from scratch — not just using existing ones
- Background in B2B SaaS, IT, technology, or professional services with long sales cycles
- Proven ability to collaborate with Sales teams and translate pipeline needs into marketing action
- HubSpot Marketing and Sales Hub — advanced
- Workflow & automation building
- Lead scoring & lifecycle stage management
- Sales sequence design & management
- Marketing email A/B testing
- Global module experience
- Claude skills would be advantageous
- Enrollment triggers & suppression logic
- Email nurture copywriting
- Campaign planning tied to pipeline stages
- Nurture performance reporting (open rates, conversions)
- AI experience a must
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