Manager, Business Development
Job Overview:
The Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. This role focuses on enhancing forecasting accuracy, optimizing trade investment, and delivering actionable financial analysis to support customer plans. The Manager works closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key retail accounts.
Essential Duties and responsibilities
- Partner with Sales to build forecast consensus, using data-driven insights and monitoring trends, promotions and customer activity to adjust volume projections and flag risks and opportunities.
- Support the monthly demand planning cycle by providing relevant data and insights.
- Track and reconcile trade budgets with Finance and Sales, and support compliance with trade governance and reporting requirements.
- Assist with post-event evaluations and recommend adjustments to improve trade investment efficiency and effectiveness.
- Develop and distribute regular reports and dashboards (volume, sales, margin, deductions) that highlight key business drivers and growth opportunities.
- Work with National Account Managers and Sales leaders to develop customer strategies and joint business plans and prepare business cases and strategic presentations.
- Analyze sales performance, market trends and consumer insights to identify new opportunities, and support pricing, promotional and product mix recommendations.
- Partner with Finance, Sales, Sales Strategy & Planning and Revenue Growth Management to keep plans executable and financially sound, act as a power user of planning and reporting tools, and coordinate inputs for key business reviews.
Qualifications
- 3–5 years of experience in Business Development, Sales Operations, Trade Marketing, or Sales Finance, preferably in the CPG industry.
- Strong analytical skills, can leverage and analyze data for impactful decision making
- Excellent communication and cross-functional collaboration skills
- Highly organized, can handle a high volume of tasks and projects while maintaining deadlines and customer expectations
- Advanced Excel skills; experience with consumption data (IRI/Circana or Nielsen) and BI tools (Power BI) systems is an asset.
- Ability to work collaboratively and influence cross-functional teams.
- Bachelor’s degree in Business, Marketing, Finance, or a related field.
- Customer-focused, proven ability to keep our customers at the forefront of decision making
Current employees please note: this position is referral bonus eligible! See our policy for more details.
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment
About High Liner Foods
Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.
Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.
At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.
Our Values
Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.
Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet. .
Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.
All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team
Ready to make waves with us? Join and help shape the future of seafood.
To learn more please visit our Career/LinkedIn/Indeed page
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