Manager, Event Marketing

The Manager, Event Marketing in Eagleview's Marketing department leads Eagleview’s event marketing strategy and execution across trade shows, customer events, user conferences, booth activations, and offsite experiences. This role ensures every event strengthens Eagleview’s brand, creates meaningful customer engagement, and contributes to sales pipeline and business growth. Reporting to the Director of Marketing, the Manager, Event Marketing owns the event portfolio from strategy and budgeting through execution, measurement, and optimization. The role manages Events Marketing team members and contractors and works closely with Sales, Marketing, Product, Customer Success, Partnerships, and external vendors to deliver high-quality, business-focused event experiences. This is a full-time, remote role with a salary range of $77,000 - $97,000, bonus eligible. Event Strategy and Portfolio Management Develop Eagleview’s annual event strategy and calendar, aligning investments with business priorities, audiences, sales goals, and brand objectives. Assess trade shows, customer events, conferences, sponsorships, and offsites for audience fit, business impact, and cost. Create engaging event experiences and partner with Sales and Marketing on goals, target accounts, messaging, meetings, and follow-up. Event Planning and Execution Lead planning and execution for major trade shows, customer events, conferences, booth activations, and offsites. Oversee logistics, including venues, vendors, contracts, travel, production, registration, staffing, onsite operations, and contingency plans. Direct Events Marketing team members and contractors, ensuring clear priorities and consistent, on-brand experiences. Travel as needed to oversee key events. Budget, Vendor, and Project Management Own event budgets, forecasting, tracking, reconciliation, and investment recommendations. Manage vendor relationships and negotiate contracts, ensuring quality, timelines, and costs meet expectations. Maintain project plans, timelines, run-of-show documents, staffing plans, and stakeholder communications. Identify opportunities to improve processes, scale programs, and maximize the impact of event investments. Measurement and Optimization Set event KPIs with Sales and Marketing, including engagement, meetings, leads, pipeline, revenue, and ROI. Deliver clear post-event reports and recommendations that connect event performance to business outcomes. Use performance insights to refine event strategy, improve future experiences, and optimize budget allocation. Other duties as assigned. Bachelor’s degree in marketing, Communications, Hospitality, Business, or a related field—or equivalent experience. 5+ years of experience in B2B event marketing, event management, field marketing, experiential marketing, or a related role; trade show experience required. Proven ability to lead complex events from planning through execution and post-event analysis, including large-scale events and executive roundtables. Strong budget management skills, including forecasting, vendor negotiation, expense tracking, and ROI analysis. Ability to connect event programs to sales pipeline, brand objectives, and broader marketing goals. Excellent project management, communication, and organizational skills, with strong attention to detail and the ability to manage competing priorities, deadlines, and budgets. Effective collaborator and relationship builder who can lead cross-functional teams, manage or mentor event staff, and work independently when needed. Creative, results-focused, and comfortable working in a fast-paced environment with geographically distributed teams. Proficient in Microsoft Office and able to learn new tools and processes quickly. Willingness to travel for key events. Preferred CMP or CTSM certification. Core Competencies The successful candidate will demonstrate strength in the following competencies as well as foundational competencies which can be found here: Strategic Insight - Connects work to business strategy and impact. Executive Presence & Influence - Communicates confidently to influence key stakeholders. Constructive Conflict Resolution - Addresses conflict directly and productively. Leadership Courage & Candor - Provides honest feedback and addresses issues directly. Operational Discipline - Sets clear goals and tracks performance. Organizational Navigation - Navigates the organization to advance priorities. Team Effectiveness & Cohesion - Builds collaborative, high-performing teams.