Marketing Manager
Works with the Marketing Director and service line leader teams to manage the strategic planning process, develop related budgets and determine key metrics of success. Strives to increase awareness, consideration and preference of services and PPG physicians among key consumer and physician target markets. Leads the team of Marketing Specialists to execute strategic plans.In addition, the Manager will have direct responsibility for execution of marketing, community relations and communication efforts for select Parkview Health institutes, service lines, programs, facilities and physicians.
Qualifications
Education:Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field.
License & Cert: Experience:Must have ten years experience in marketing or communications with healthcare experience preferred. Must have experience in managing direct reports.
Other Qualifications:Demonstrates excellent written and verbal communication skills.
Company
Parkview Health is a not-for-profit, community-owned health system serving Indiana and northwest Ohio. The system includes 16 hospitals, a large, integrated medical group, and more than 17,500 co-workers. Our team has earned national recognition for excellence in safety, quality, patient experience, and workplace culture. Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women’s and children’s services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.Bachelor's degree in marketing, communications, journalism, public relations or related field; 10 years marketing or communications experience with healthcare preferred; experience managing direct reports; excellent written and verbal communication skills.
Key Responsibilities
- managing strategic planning
- developing budgets
- leading marketing team
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Maryland, United States
- Languages: English
About Parkview Health
A not-for-profit, community-owned health system serving Indiana and northwest Ohio with 16 hospitals and an integrated medical group. — Industry: Healthcare