Marketing Operations Manager
Company Description
QAD is a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.
Job Description
We’re looking for a highly motivated and versatile Marketing Operations Manager to join our growing marketing team at QAD, a leading global SaaS company. This role is pivotal in ensuring our marketing engine runs smoothly, efficiently, and is built to scale. You’ll report directly to the Sr. Director of Global Marketing Operations and serve as a key partner to demand generation, digital, content, and regional marketing teams. This is a dynamic, fast-paced, high-volume role that requires a passion for marketing systems, a data-driven mindset, and a strong bias for action. If you're someone who thrives on collaboration, is energized by solving complex problems, and is excited to make a global impact—this role is for you. Responsibilities - Marketing Automation & Campaign Operations - Own the day-to-day management and optimization of Marketo, including building and executing email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure and scoring models. - Partner with marketing stakeholders to support campaign execution, ensuring accurate audience segmentation, QA, testing, and performance tracking. - Manage lead routing, enrichment, and data flow processes across marketing and sales systems (e.g., Marketo, Salesforce, N.Rich, ZoomInfo, etc.) - Establish campaign operations best practices and documentation to drive global consistency and efficiency. - Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude - Reporting, Analytics & Insights - Develop and maintain reporting dashboards to measure marketing performance across channels, campaigns, and funnel stages. - Partner with RevOps and SalesOps teams to ensure accurate attribution, lead-to-revenue tracking, and ROI measurement. - Conduct data analysis to uncover trends, opportunities, and recommendations that drive smarter marketing decisions. - Support quarterly business reviews (QBRs) and board-level reporting with clear, concise marketing performance insights. - Marketing Technology & Infrastructure - Serve as the power user and system admin for Marketo; evaluate and manage integrations with key platforms (Salesforce, Eventbrite, N.Rich, ZoomWebinar, etc.). - Partner with IT to manage data privacy, compliance (e.g., GDPR, CCPA), and system access protocols. - Work with the Sr. Director of Global Marketing Operations on tech stack evaluations, vendor management, and implementation projects as needed to support scale and innovation. - Monitor and improve data hygiene, enrichment workflows, and marketing database health. - Cross-Functional Enablement & Project Management - Collaborate across global teams to support regional marketing campaigns, product launches, and ABM programs. - Training and onboard new marketing members on process, operations, and technology access and enablement - Provide guidance and enablement to marketers on best practices for campaign set-up, reporting, and operational processes. - Own project plans and timelines for key initiatives, ensuring deadlines are met and stakeholders