Marketing - Senior Corporate Marketing Manager
Join Aline and help shape the future of senior living technology.
At Aline, we're transforming how senior living communities connect with residents, families, and care teams. Our integrated platform brings together CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions to help communities thrive at every stage of the resident journey.
Every day, our technology supports organizations across the country by simplifying complex workflows, improving occupancy, strengthening resident and family experiences, and empowering care teams with the insights they need to make better decisions. We solve meaningful challenges for an industry that impacts millions of lives.
As part of Aline, you'll join a collaborative, forward-thinking team that values innovation, curiosity, and continuous improvement. Your work will directly influence the products our customers rely on and help redefine what's possible for senior living providers. If you're energized by solving complex problems, building technology with purpose, and making a measurable impact, you'll find a rewarding career here.
Aline is looking for a Senior Corporate Marketing Manager to own how we show up in the market. This is a marketing role responsible for building and sustaining Aline's voice and visibility across every external touchpoint — from earned media and analyst relationships to thought leadership, events, and organic digital presence.
This role is not a communications support function. It is a strategic position that shapes how prospects, customers, partners, and the broader industry perceive Aline. The right person is an exceptional storyteller with sharp strategic instincts — someone who can craft a compelling brand narrative, earn coverage in the publications that matter, and build programs that compound Aline's authority over time. You operate equally well at the level of strategy and execution, and you understand that brand is a long game with near-term levers.
Responsibilities
Brand & Corporate Messaging
Own Aline's voice and corporate narrative across all external touchpoints
Lead positioning and messaging frameworks that clearly articulate Aline's differentiation in the senior living technology market
Partner with Product, Sales, and Customer Success to ensure brand integrity at every stage of the customer journey
Public Relations
Protect and advance Aline's reputation through consistent, credible external communications
Develop and execute a proactive PR strategy that builds Aline's category leadership and executive visibility
Manage earned media, press releases, story pitching, and rapid-response communications
Own relationships with key industry analysts and senior living-specific research firms (ie, NIC, LeadingAge)
Ensure Aline is appropriately included in relevant market reports and evaluations that influence buyer decisions
SEO, AEO & Web Presence
Own Aline's SEO and answer engine optimization (AEO) strategy, ensuring visibility across traditional and AI-powered search
Partner with the Marketing Operations, Creative & Digital team on web content strategy, site architecture, and ongoing optimization
Define content pillars that drive organic traffic, authority, and conversion from Aline's target audience
Monitor performance and continuously improve search rankings and share of voice across relevant categories
Social Media
Develop and execute Aline's organic social media strategy across relevant platforms, with a primary focus on LinkedIn
Build a consistent brand presence that grows community, drives awareness, and amplifies executive thought leadership
Establish editorial rhythms and content calendars aligned with company priorities and market moments
Measure engagement, reach, and audience growth with a clear lens on both brand impact and pipeline influence
Thought Leadership & Awards
Identify and pursue awards, recognitions, and industry rankings that reinforce Aline's credibility and category leadership
Develop executive thought leadership content, including bylines, speaking opportunities, and LinkedIn presence for key leaders
Position Aline's leadership team as trusted voices of authority in senior living technology
Build a content calendar that connects thought leadership to brand, demand generation, and sales enablement goals
Event Strategy
Own Aline's event strategy, including industry conferences, trade shows, hosted executive events, and partner roundtables
Evaluate event investments with a clear ROI framework, balancing brand-building with pipeline contribution
Manage event planning, logistics, sponsorships, and on-site execution
Partner with Sales and Customer Success to ensure events are leveraged for relationship-building, pipeline, and expansion opportunities
Qualifications
5-8 years of progressive B2B marketing experience with a strong foundation in brand, communications, or corporate marketing
Proven track record owning brand strategy and PR for a high-growth SaaS company
Familiarity with SEO/AEO best practices and content-driven organic growth strategies
Strong editorial instincts; you know what makes a compelling story and how to tell it across formats and audiences
Exceptional written and verbal communication skills
Experience in a PE-backed or high-growth environment preferred
Senior living, healthcare technology, or vertical SaaS experience a plus but not required
Highly collaborative; you build trust across functions and bring people along rather than operating in a silo
Creative and strategic in equal measure; you can zoom out to set direction and zoom in to execute with precision
5-8 years progressive B2B marketing experience with brand, communications, or corporate marketing; proven track record owning brand strategy and PR for high-growth SaaS; familiarity with SEO/AEO best practices; strong editorial and communication skills.
Key Responsibilities
- owning brand narrative
- developing PR strategy
- managing SEO strategy
Skills & Tools
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 130,000 – 155,000 / year
- Languages: English
About Aline
A technology company providing an integrated platform for senior living communities. — Industry: Information Technology