Media Relations Coordinator
Position Objectives
• To advance animal rights by generating media coverage of PETA's campaigns
• To coordinate outreach and correspondence with media representatives
Primary Responsibilities and Duties
• Prepare and service news releases and generate media coverage for PETA campaigns
• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Represent the organization to the media
• Keep informed about PETA's work and media coverage
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Perform any other duties assigned by the supervisor
Requirements• Degree in a related field or equivalent experience working in a professional environment
• Minimum of two years of professional working experience in public relations or the media industry
• Willingness and ability to be on call and service rush news releases during weekend and evening hours
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Proven ability to deal with a variety of people in a professional manner
• Demonstrated ability to work on multiple projects simultaneously
• Proven ability to take initiative and follow-through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Demonstrated ability to think strategically and creatively to achieve objectives
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization
The salary range for this position is $50,000 - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Application Deadline
Applications for this position will be accepted until November 20, 2026.
We may fill this job opening before the deadline if we find a qualified candidate.
Degree in related field or equivalent experience; 2+ years professional PR or media experience; knowledge of animal rights; on-call for weekend/evening rush releases; strong communication, organizational, and strategic thinking skills; support for PETA's philosophy.
Key Responsibilities
- generating media coverage
- coordinating media outreach
- preparing news releases
Job Details
- Category: Communications and Public Affairs
- Seniority: Entry Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 50,000 – 80,168 / year
- Languages: English
About PETA
An animal rights organization that generates media coverage and coordinates outreach to advance its campaigns. — Industry: Non-Profit Organizations and NGOs