Paid Ads Manager - Google
About the Role:
We're looking for a performance-driven Paid Ads Manager - Google to lead the planning, execution, and optimization of paid advertising campaigns across Google platforms for ecommerce brands. This role combines strategic media buying, campaign analysis, and conversion-focused optimization to drive scalable growth and maximize return on ad spend. The ideal candidate is analytical, proactive, and experienced in managing high-performing Google Ads campaigns across Search, Shopping, Performance Max, and retargeting. They should be comfortable working with performance metrics, testing new strategies, collaborating with creative and marketing teams, and continuously optimizing campaigns to improve lead generation and ecommerce performance.
Responsibilities:
Core Tasks:
- Design, implement, and manage paid advertising campaigns in Google
- Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
- Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
- Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
- Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
- Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy
- Track and report campaign performance using Google Analytics, platform dashboards, and reporting tools
- Stay updated on platform policy changes, trends, and best practices in paid media
- Perform other marketing and lead-gen related tasks as needed
Must-Have:
- 3+ years managing Google Ads campaigns for ecommerce brands (Shopping, Performance Max, Search, and retargeting)
- Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands)
- Intermediate experience in Google Sheets / Excel for basic campaign reporting
- Familiarity with ad targeting and segmentation techniques
- Strong written and verbal English communication skills
- Ability to work full-time EST
Nice-to-Have:
- Experience working in an agency environment (US experience preferred)
- Certifications or experience running Meta ads campaigns
- Familiarity with Gmail and Slack for internal comms
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