Partnerships Associate Principal
Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted Duties: - Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. - Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. - Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. - Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. - Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. - Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. - Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. - Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. - Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. - Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. - Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. - Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions. Salary: - $64,834 to $87,500 Requirements: - Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. - Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. - Experience utilizing Salesforce CRM or similar customer relationship management platforms. - Telecommuting permitted. Contact: Sharon Lee, SVP, People Operations Via Transportation, Inc. 114 5th Avenue, 17th Floor New York, NY, 20022 (888) 501-7511 [email protected] Via is an equal opportunity employer.