Performance Marketing
Company Description
Lifology USA is a college readiness program designed to help learners access exceptional academic and career opportunities. The program is engineered by Nobel laureates, Ivy League mentors, education scientists, and career experts, providing learners with highly credible guidance. Lifology USA focuses on building future-ready skills and informed career pathways for students across diverse backgrounds. The organization emphasizes personalized support, data-driven insights, and a comprehensive approach to preparing learners for competitive college admissions and long-term success. Role Description The Performance Marketing role at Lifology USA is a full-time remote position focused on driving growth, engagement, and conversions across digital channels. Day-to-day responsibilities include planning and executing performance marketing campaigns, optimizing paid media across platforms, and analyzing campaign data to improve ROI. The role involves conducting audience and market research, collaborating with sales and customer service teams to align messaging, and developing marketing strategies that support enrollment and retention goals. The individual in this role will manage performance dashboards, run A/B tests, and continuously refine targeting, creative, and channel mix to maximize results.
Qualifications
Candidates should possess strong Communication and Customer Service skills to effectively collaborate with internal teams and engage prospective learners and families. Candidates should possess Market Research and Marketing Strategy skills to understand audiences, identify growth opportunities, and design data-driven campaigns. Candidates should possess Sales-related skills to support lead generation, nurture funnels, and conversion-focused initiatives. Experience with performance marketing channels (e.g., paid search, paid social, display, retargeting) and campaign optimization tools. Ability to analyze metrics, interpret data, and present actionable insights using analytics platforms. Strong organizational skills, attention to detail, and the ability to manage multiple campaigns in a remote environment. Prior experience in education, edtech, or youth-focused programs is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.