[Remote] Chief Marketing Officer (CMO)

Note: The job is a remote job and is open to candidates in USA. CEO Life Corporation is building a national community of leaders through locally operated chapters supported by a centralized corporate platform. The Chief Marketing Officer will own and scale the Road to 20 marketing system, lead the Marketing Manager team, and build predictable acquisition engines that generate qualified appointments and new members across chapters. The role is responsible for strategy, paid media, funnels, creative, analytics, communication, optimization, and performance management.

Responsibilities

• Build, operate, and continuously improve the marketing engine that produces 20 new members per month, per chapter
• Develop an individualized Road to 20 marketing plan for every CEO Life chapter based upon its market, demographics, membership profile, maturity, historical performance, local opportunities and available acquisition channels
• Establish the strategy required to move each chapter through the entire acquisition funnel: Market → Audience → Lead → Nurture → Appointment → Qualified Appointment → Interview → New Member
• Work backward from the ultimate goal of 20 new members per month to determine the lead volume, appointment volume, media budget, channels and conversion rates required to achieve it
• Build a predictable acquisition engine designed to generate approximately: 6-10 qualified appointments per business day, per chapter
• Own the marketing performance required to maintain the necessary pipeline of prospective CEOs, entrepreneurs, founders, business owners and C-suite executives
• Develop and oversee paid acquisition strategy across platforms including Meta, Instagram, LinkedIn and emerging channels
• Own: Campaign architecture, audiences, targeting, creative strategy, offers, messaging, retargeting, budgets, testing protocols and performance optimization
• Determine where CEO Life should increase investment, reduce investment or discontinue channels based upon actual acquisition economics
• Design and continuously improve the complete prospective-member journey
• Own the strategy behind: Ad → Landing Page → Application → Qualification → Appointment → Reminder/Nurture → Interview
• Work relentlessly to identify and eliminate conversion friction throughout the funnel
• Develop landing pages, application flows, messaging, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns that increase both appointment volume and appointment quality
• Establish the creative strategy and messaging architecture for CEO Life member acquisition
• Develop and oversee: Ad concepts, hooks, headlines, offers, video concepts, social creative, landing-page copy, email copy, SMS copy, retargeting messaging and campaign positioning
• Create systems that allow winning creative and messaging to be identified quickly and deployed across appropriate markets
• Build, train, manage and develop a team of Marketing Managers who execute the Road to 20 strategy at the individual chapter level
• Establish: SOPs | Playbooks | Dashboards | KPIs | Reporting | QA Standards | Campaign Templates | Testing Protocols | Performance Reviews
• Create the management structure necessary to ensure every Marketing Manager understands exactly: What needs to happen. When it needs to happen. What numbers they are accountable for. What to do when those numbers aren't being achieved
• Create the communication structure between Corporate Marketing, Marketing Managers and Chapter Partners
• Provide regular reporting regarding: Spend → Leads → Appointments → Show Rates → Conversion → Members → CAC → Forecast
• When a chapter is underperforming, identify the problem, communicate the solution and lead the corrective action
• Build a centralized command center for chapter marketing performance
• Develop dashboards and scorecards tracking metrics including: Marketing spend by chapter and channel; Leads generated; Cost per lead; Appointments booked; Cost per appointment; Appointments held; Show rate; Qualified appointment rate; Close rate; New members; CAC; Revenue generated; Marketing ROI; Performance against Road to 20
• Use data to make decisions quickly
• Manage new chapters against CEO Life's established 90-day ramp period, rather than judging them as mature chapters immediately
• Build a system so CEO Life is not dependent on individual heroics to grow chapters
• Ensure every chapter has a clearly defined marketing plan
• Ensure every Marketing Manager knows exactly what they own
• Ensure every Chapter Partner has visibility into performance
• Ensure every campaign is measurable
• Ensure every underperforming chapter has a corrective action plan
• Rapidly replicate winning campaigns
• Architect, build, lead and continuously improve the growth engine behind CEO Life's chapters

Skills

• The ideal candidate has significant experience building and scaling performance-driven customer acquisition systems and understands how paid media, funnels, creative, copy, CRM, automation, analytics and sales conversion work together
• You should have demonstrated experience managing significant advertising budgets and multiple simultaneous markets or business units
• You should be highly analytical, extremely organized, decisive, comfortable with accountability and capable of leading a rapidly growing team
• Experience marketing to CEOs, entrepreneurs, executives, affluent consumers, professional services, memberships, franchises, multi-location businesses or high-ticket products/services is highly valuable

Company Overview