[Remote] Content Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Embarc Advisors is a corporate finance advisory firm delivering advice across M&A, capital raising, outsourced corporate development, and strategic CFO services. The Content Marketing Specialist will implement the firm's voice through finance-focused content, thought leadership, LinkedIn marketing, visual production, marketing campaigns, and operational execution to generate qualified conversations with prospective buyers and referral sources.

Responsibilities

• Write and edit long-form thought leadership: articles, market commentary, sector perspectives, and point-of-view pieces on M&A, diligence, and CFO-level topics
• Ghostwrite for the Managing Partner and practice leaders - capturing each voice distinctly rather than producing house-style filler
• Develop case studies and client success narratives from completed engagements, working within confidentiality constraints
• Produce the sales-enablement layer: capability decks, one-pagers, service-line collateral, proposal language, and email sequences
• Build and maintain the editorial calendar, aligned to the firm's quarterly rocks and practice-group priorities
• Interview partners and clients to source original insight; you will be the one making sure the pipeline of ideas never runs dry
• Own the Embarc company page end to end: posting cadence, audience growth, engagement, and analytics
• Plan and execute paid LinkedIn campaigns - Lead Gen Forms, Sponsored Content, Thought Leader Ads - including audience construction by title, firmographic, and sponsor/intermediary segment
• Design and execute targeted campaigns aimed at referral-source segments: private equity business development professionals, lenders, attorneys, wealth advisors, and other intermediaries
• Monitor competitor and peer-firm positioning; identify white space in the conversation
• Produce on-brand visual assets in Canva social graphics, carousels, report covers, event materials, and web imagery
• Build and format presentations in PowerPoint to the firm's visual standard
• Turn data and financial analysis into clean, readable charts and infographics
• Maintain the brand asset library, templates, and style guidance so quality holds as volume increases
• Assist by executing in HubSpot: email builds, workflows, lists, landing pages, and forms
• Pay close attention to marketing data hygiene and reporting integrity, with practice-group segmentation intact
• Assist in preparing reports on the marketing scorecard weekly - MQLs, SQLs, source attribution, content performance, page and channel metrics - and bring the "why" alongside the number
• Assist with webinars, conference presence, sponsorships, and speaking opportunities from logistics through follow-up
• Maintain and improve the website: content updates, SEO and AEO fundamentals

Skills

• * 3–5+ years in marketing, content, or communications, with direct experience in investment banking, private equity, transaction advisory, corporate finance, or professional services serving those markets
• * Bachelor's degree
• * Demonstrably strong business writing - you will be asked for samples, and we will read them closely
• * Working fluency in corporate finance concepts and deal process
• * Hands-on LinkedIn marketing experience covering both organic strategy and paid campaign management
• * Proficiency with a marketing automation/CRM platform; HubSpot strongly preferred
• * Practical design capability in Canva, plus advanced PowerPoint
• * Comfort operating with autonomy in a lean environment - you will own outcomes, not just tasks
• * Experience marketing to a lower-middle-market or middle-market founder/CEO audience
• * Ghostwriting experience for senior executives or partners
• * Experience building a marketing function from an early stage rather than inheriting a mature one
• * Basic video editing or podcast production
• * SEO, AEO, and web analytics fundamentals

Benefits

• Competitive compensation plus semi-annual performance bonuses
• 401(k) with immediate vesting and employer match after one year
• Comprehensive medical, dental, and vision coverage
• Unlimited vacation time and paid sick leave
• Short-term disability insurance
• Three team offsites per year, to connect, recharge, and grow together
• A fully remote work environment, supported by structured operations (EOS) to keep us aligned and effective
• Full medical, dental, and vision benefits, 401K, unlimited vacation time, paid sick leave, and more!

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