[Remote] Copy of Regional Sales & Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Primrose Retirement Communities is seeking a Regional Sales & Marketing Manager to lead, coach, and support sales teams across a portfolio of senior living communities. The role focuses on occupancy and revenue growth, sales and marketing strategy, team development, and helping communities meet performance goals.
Responsibilities
- Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up
- Strengthen sales skills, accountability, and performance across assigned communities
- Provide onboarding, training, and ongoing development for sales team members
- Participate in hiring, coaching, and evaluating Sales Directors
- Help cultivate a sales-focused culture centered on customer service, results, and accountability
- Design, coordinate, and deliver company-wide sales and marketing training opportunities
- Partner with community and operational leaders to develop and execute effective sales strategies
- Analyze sales performance, conversion metrics, market trends, and competitive positioning
- Assist in developing annual sales plans, monthly goals, and performance benchmarks
- Monitor prospect and lead management systems to identify opportunities for growth
- Support community events, grand openings, and referral-building initiatives
- Build and maintain positive relationships with residents, families, referral partners, and prospective residents
- Collaborate with operational leadership to achieve company goals and growth objectives
- Assist with sales and marketing budgets, advertising strategies, and public relations efforts
- Conduct market research, secret shops, surveys, and other competitive analysis activities
- Participate in the development and launch of new services, programs, and promotions
Skills
- Five or more years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or a related industry
- Proven experience leading, coaching, and developing high-performing sales teams
- Strong analytical, organizational, communication, and problem-solving skills
- Ability to manage multiple priorities and timelines in a fast-paced environment
- Self-motivated leader with a passion for growth, results, and team development
- Bachelor's degree in Marketing, Business, or a related field preferred, or equivalent experience
Benefits
- PTO (Paid Time Off)
- Various coverage levels for Medical, Dental, and Vision Insurance Plans
- 401k Retirement plans plus a generous company match
- Employee Assistance Program (EAP)
- Company paid Life Insurance
Company Overview