[Remote] CRM Data Manager
Note: The job is a remote job and is open to candidates in USA. H&R Block is a tax and financial services company that provides customer-focused digital and human expertise. The CRM Data Manager will manage audience strategy, segmentation, data activation, and targeting execution for marketing campaigns and customer lifecycle communications, partnering with CRM, Analytics, Technology, and Product teams to deliver targeted communications across CRM platforms.
Responsibilities
- Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns
- Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs
- Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements
- Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution
- Define audience criteria, suppression logic, eligibility rules, and personalization requirements
- Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications
- Partner with Analytics teams to evaluate audience performance and identify optimization opportunities
- Work with Technology teams to resolve data quality, integration, and audience delivery issues
- Support testing initiatives and audience experimentation efforts
- Maintain audience documentation and segmentation standards
Skills
- Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
- 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
- Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
- Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
- Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
- Knowledge of SQL and customer data environments
- Strong analytical and problem-solving skills
Benefits
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
Company Overview
- H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial. It was founded in 1955, and is headquartered in Kansas City, Missouri, USA, with a workforce of 10001+ employees. Its website is https://www.hrblock.com.
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