[Remote] Digital Marketing Account Manager
Note: The job is a remote job and is open to candidates in USA. Matchnode is a performance marketing agency serving digital health, telehealth, digital therapeutics, and healthcare brands. The Digital Marketing Account Manager will manage a portfolio of 6 to 10 client accounts, own account performance and growth, and serve as the primary strategic partner. The role focuses on client leadership, paid media strategy, reporting, cross-team collaboration, and retention across channels including Meta, Google, and TikTok.
Responsibilities
- Client relationships. Serve as the primary point of contact for 6 to 10 accounts, from day-to-day communication to regular planning calls
- Account growth. Set goals with each client, develop plans to achieve them, and identify new growth opportunities, such as a new channel, state, offer, or service
- Cross-team strategy. Collaborate with our strategists, creative team, and media buyers to align campaigns on Meta, Google, TikTok, and other channels with each client's needs
- Reporting. Build reporting in Meta Ads and Google Ads that explains results clearly and concludes with specific recommendations
- Client retention. Maintain high client satisfaction and retention, and keep performance on track against each client's key metrics
- Industry knowledge. Stay informed on digital health marketing and platform changes, and apply those insights to your accounts
Skills
- 3 to 5 years in digital marketing, including experience in paid media
- Proficiency in Meta Ads and Google Ads, including performance reporting
- Experience managing client relationships directly as the primary point of contact
- Strong grasp of paid media strategy and performance metrics such as CPA, CAC, ROAS, and conversion rate
- Experience analyzing data in Google Analytics, Google Sheets, Looker Studio, or similar tools
- Excellent written communication and presentation skills, and a track record of effective remote collaboration
- Agency experience
- Experience in digital health or health and wellness marketing (strongly preferred)
- Experience planning A/B tests on creative, audiences, or landing pages
- Hands-on media buying experience on Meta, Google, TikTok, or other PPC channels
Benefits
- Performance-based bonuses
- Fully remote and flexible work
- Training and professional development
- A culture that encourages experimentation with new tools, including AI
Company Overview